1. Keyword Research
Start by conducting thorough keyword research. This involves identifying and using keywords that your local customers are likely to use when searching for your products or services. For instance, if you run a bakery in Bournemouth, you might want to use keywords like “Bakery in Bournemouth” or “Best cakes in Poole”. Tools for conducting SEO keyword research include:
- Semrush: Semrush’s Keyword Magic Tool is a powerful keyword research tool with a large keyword database. It allows you to enter a seed keyword and generates thousands of keyword ideas in seconds. You can apply various filters to narrow down your results. Semrush also offers a Keyword Overview tool that provides a detailed overview of any keyword in its database and generates related keyword ideas.
- Google Keyword Planner: This is a free tool provided by Google that allows you to research keywords for your SEO strategy. It shows the search volume for your chosen keywords and suggests related keywords that you might not have considered.
- Keyword Surfer: This is a free Google Chrome extension that shows keyword suggestions directly in the search engine results pages (SERPs). It shows related keywords, their overlap with the original search query, and their search volume.
- Ahrefs Keywords Explorer: This tool generates a list of keyword ideas based on a competitor’s site content. It’s useful for finding keywords that you might not have thought of but are closely related to your business.
- Moz Keyword Explorer: This tool does an excellent job of finding “lateral” keyword ideas. For example, it can take a seed keyword and find related keywords that might generate more traffic.
- Soovle: This tool provides keyword suggestions from multiple sources, not just Google. It’s a great tool for finding a wide variety of keyword ideas.
- Ubersuggest: Created by Neil Patel, Ubersuggest is a free tool that provides keyword suggestions, though the data accuracy may vary compared to other tools.
Remember, the best tool for you will depend on your specific needs and budget. Some tools are free, while others require a subscription. It’s a good idea to try out a few different tools to see which one works best for you
2. Google My Business
Google My Business (GMB) is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. Ensure your GMB listing is accurate, complete, and owner-verified. Also, make sure the specific town or city you’re targeting is mentioned in the GMB landing page title. Here are some helpful steps on how to do this:
- Create or Sign in to Your Google Account: On your computer, sign in to your existing Google Account, or create a new one. If you’re creating a new Google Account, it’s recommended to sign up with your business email domain.
- Go to Google Business Profile Manager: Navigate to the Google Business Profile Manager and click “Manage Now”.
- Enter Your Business Name: Enter the name of your business. As you type, you may see a list of suggested businesses. If your business is on the list, select it. If not, create a new profile.
- Search for Your Business Category: Enter your business category. This helps Google determine what kind of business you run and helps ensure that your business shows up in relevant search results.
- Add Your Location: If you have a physical location that customers can visit, click “Yes” when asked if you have a location customers can visit. You’ll be asked to enter your business address or position a marker on a map for the location of your business. If your business doesn’t have a physical location, select that you’re a service area business.
- Set Up Your Service Area: If you’re a service area business (i.e., you serve customers at their location), you’ll need to specify the area you serve. This could be a city, a specific radius around your business, or specific postcodes.
- Verify Your Business: Once you’ve entered all your business information, you’ll need to verify your business. This is usually done by mail, but some businesses may be eligible to verify by phone, email, or instant verification.Optimise Your Listing: After verification, you can optimise your listing by adding more information about your business, such as your business hours, contact information, and photos. You can also respond to customer reviews and answer questions.
Remember, it’s important to regularly check and update your Google Business Profile in the local area of Bournemouth and Poole to ensure the information is accurate and up-to-date. This can help improve your local SEO, making your business more visible to customers in your local area.
3. Website Optimisation
Ensure your website is mobile-friendly and loads quickly. Also, optimise your website for local SEO by including your town’s name on your website. This can help your business stand out when customers search for local businesses, and will let Google know where your business is based, without this Google will not know as much about the locality of your busniess or where it is based.
Geo-targeting involves optimising your website and marketing initiatives to specific locations. This can be one of the most effective ways to boost your online visibility. It involves optimising your content with proper usage of keywords, including long tail ones. This also entails geo-tagging your website and optimising site maps, title tags, headers, and meta descriptions of your website to rank well in the search engines for a particular location. For example if you have a business in Bournemouth that provides building work – then you would need to include that as a mention within the meta tag of your website page that is referring to that service.
5. Social Media Presence
Establishing a presence on social media platforms can also enhance your local SEO. You can use these platforms to engage with your local community, offer discounts, run promotions, and even join local clubs online
- Offer discounts
- Run promotions
- Share relevant news about your business on social media
- Promote other local businesses on social media that complement yours.
6. Continuous Support
SEO, or Search Engine Optimisation, is a continuous process that requires regular attention and adaptation to changes in search engine ranking algorithms. It’s not a one-time task, but rather an ongoing commitment to ensure your website remains relevant, competitive, and visible in search engine results.
Understanding the Continuous Nature of SEO
Search engine algorithms are constantly changing, with search engines like Google regularly updating their ranking factors to provide the most relevant and high-quality results to users. This means that what works for your website’s SEO today might not work tomorrow, and strategies that were effective in the past can become obsolete.
Moreover, consumer search behaviour is dynamic. The keywords or phrases that are relevant today might be outdated tomorrow. As trends change and new products or services are introduced, the way people search for these products or services also changes. This necessitates regular keyword research and updates to your website’s content to ensure it remains relevant to your target audience.
The Importance of Regularly Updating Website Content
Regularly updating your website content is crucial for maintaining and improving your site’s SEO. Fresh, relevant content is more likely to be ranked higher by search engines, leading to increased visibility and more traffic to your site. Updating your content involves more than just adding new content. It also involves revisiting and updating existing content to ensure it remains accurate, relevant, and valuable to your audience. This could involve updating statistics, adding new information, improving readability, or optimising it further for relevant keywords. Moreover, regularly updating your content signals to search engines that your website is active and providing up-to-date information, which can positively impact your site’s ranking.
Maintaining Your Listings for SEO
Maintaining your listings, particularly your local business listings, is another important aspect of ongoing SEO. This involves ensuring that your business’s information is accurate and consistent across all platforms where it’s listed, including Google My Business, Yelp, and other local directories. Regularly checking and updating your listings can help improve your local SEO, making your business more visible to customers in your local area. It can also help prevent any potential issues caused by incorrect or outdated information. In conclusion, SEO is not a one-time task but requires continuous support to adapt to changes in search engine ranking algorithms. Regularly updating your website content and maintaining your listings can help improve your site’s ranking, making it more visible to your target audience and driving more traffic to your site
Improving local geo-based SEO is a strategic move for businesses in Bournemouth and Poole. It not only enhances your online visibility but also helps you connect with local customers more effectively. By implementing the strategies mentioned above, businesses can stay ahead of the competition and ensure their growth in the digital marketplace.