As global spending on digital marketing tops the $100 billion mark, the tool that some say helps you promote for free is big business. One of the best ways to stay ahead of the pack is to unleash the power of SEO. With the help of some professional SEO services, you can get ahead of the field.

Here are four things you should expect from any professional SEO company.

1. A Blog

Search engine optimization relies on search engines to determine its value. How high you rank on search engines relies on how your content ranks when people search for it.

One of the best ways to ensure a high SEO ranking is by starting a blog. When people use a search engine, they’re either looking for a specific service or for the answer to a question. A blog captures both audiences by responding to common questions about your industry with your own products and services as the solution.

A blog is a great way to reach out to customers and let them know about your brand on a personal level. Every SEO service provider should help you set up a blog.

2. Local SEO

Local SEO goes beyond what’s important to companies and services providers in your industry. Local SEO considers what’s happening locally and how to build your customer base with the people located most near to you.

Local SEO uses geographical information, city, state, neighborhood, and street names to help search engines find you.

When you search for “pizza”, you don’t get the history of pizza. You get a list of pizzerias near you. That’s because search engines know how important it is to give people locations nearby.

A great SEO company has a formula for capturing a local audience that will inspire growth in your business.

3. Social Media

Social media is a great way to run flash sales, deal with customer feedback, and stay in touch with clients. SEO companies know this and have developed tools for improving your social media ranking.

Aside from just getting you more followers, they can get you the followers you need in order to grow. Social media is the best tool for contacting your customers and growing your base. With the help of their tools, you’ll end up with higher search rankings than ever before.

4. Analytics Results

In the end, your SEO services should come with some tools and analytic results to help you measure the quality of their tactics. You won’t know how well you’ve done until you see the material results of their efforts.

You’ll see your ranking change in real time and get the chance to help shape it into what you want it to be.

Professional SEO Services Bring Profits

Professional SEO services ensure that you don’t miss the mark when trying to court your audience. It takes a keen eye for what terms users search for and which ideas are most attractive to them when looking for services like yours.

Here is your complete guide to outsourcing SEO when you need to have it done right.