Digital Marketing


B2B Leads Sales Database

reduce costs + increase quality & quantity

Why Buying A B2B Leads Sales Database Isn’t Always the Best Way Forwards

When it comes to acquiring your own B2B lead sales database there are two approaches.

You either buy one ready made from a third party seller or you begin to build your very own B2B leads sales database. There is an upside to both. However, one might be a much better fit for your business in the longer-term. The benefits of the first option – buying a B2B leads sales database – is that it offers instant access. Whilst this can be great if you have in-house salespeople eager for a top up of leads, it does have its flaws. Such an approach can veer your team towards a hard sales pitch. After all, the lead in question is unaware of how your relationship was established in the first place.

The ulterior option is to generate the leads yourself. Although the downside to this option is momentum. In our experience, most businesses tend to look to build their own B2B lead sales database when they need them most. This means that the business in question is not always in the best position to patiently wait for leads to be nurtured via channels like SEO. It also means that they may need to buy leads in the interim. If so, then the company might lose focus on lead generation when they become busy once more. However, it is well-worth continuing to have this grow in the background. This way, if the market does dry up then your business is well-placed to continue selling even if your growth slows.

B2B Leads Sales Database

How to Find the Best Methods to Build Your B2B Leads Sales Database

Take the organic approach and make your sales team’s job that little bit easier.

How can we obtain B2B leads sales databases? As mentioned above, we can use third-party companies to purchase key data and then engage other businesses in a cold sell. However, this method is not only hard to pull off, but it can also instigate negative brand association – which isn’t the top of any business’s agenda. Therefore, if there is time to build a B2B leads sales database organically then we absolutely recommend it. To achieve this, our dedicated specialists would publish relevant content on behalf of your business. In promoting this method, the content would whet your B2B leads appetite before becoming a sale. An organic approach like this can make the job of your salespeople far easier. It also means that fewer leads will be needed as the ones attracted to your business will be of a much higher quality. In theory, you could also make do with a reduced sales team and still attract exactly the same number of sales. This would lessen your overhead, giving your business a much better margin on its services. Better still, this approach would allow for further investments and growth in the future.

B2B Lead Generation Services

What is a B2B Leads Sales Database?

Track and update your lead’s progress accordingly.

A B2B leads sales database is a sourced archive that aids business when it comes to selling more and identify prospective customers. These leads are typically fed into a CRM system which allows the business’s sales team to track and identify the lead’s progress. This includes being able to track the calls and messages sent to the leads, which can be updated according to the response given by each lead. As this progresses, the lead can be converted to a verified customer once a sale has gone through. The conversion rate will then depend on the value of the offering that is sold to said customer.

How Much Will A B2B Leads Sales Database Cost?

It can depend on the levels of completion and auction-style bidding costs.

The cost of a B2B lead sales database is wholly dependent on the type of B2B industry in which the business operates. For example, the cost of a lead within the finance industry might be considered more valuable than one within the clothing industry. This is because the finance industry generates larger profit margins. Therefore, the cost of obtaining leads would escalate due to the levels of competition and auction-style bidding costs. This is most evident when using channels such as PPC and social media ads. However, if a business were to attract B2B leads via SEO, they would be in for a pleasant surprise. Despite initially lacking momentum, it is one of the few methods in which the cost per enquiry diminishes over time rather than escalates. Why? Because the business would become more established within their marketplace. This credence is secured rather than bought by those paying their way for those forever more expensive leads.

Enquire About Building A B2B Leads Sales Database Today

Speak to our specialists and identify the best options for your business.

Looking to build a B2B leads sales database? If so, then it would be well-worth getting in contact with one of our in-house lead specialists first. Our team would be able to identify which approach would best suit your business format. In identifying your options upfront, we can clarify which might lead to potentially costly mistakes. To establish the best B2B leads sales database, we reason best source is the very people you and your business are looking to interact with. After all, these leads will only convert to sale based on what your business can offer them. By speaking to us today, you can simplify the process and give yourself a primed starting point for your B2B leads campaign.

B2B Leads Sales Database