Expect Best4 Ways To Get More Out Of Your Website - Web Design For Small Businesses
Every business owner wants more customers, because that drives revenue and keeps a business growing. There are many ways to increase the number of people visiting and converting on your website, and this guide covers four of the most effective.
Advertising & Attraction
Our first point is an obvious one: pay per click, social media adverts and SEO content creation. Adjusting your current paid advertising to match your business's current goals is a great way to make sure you're marketing to the right customer base. Ask yourself questions like 'do I want more traffic?' or 'am I looking for more conversions from my products or service?' — once you know the answer, you can start drawing in the right kind of customer.
Budget matters too. A small daily spend split across too many keywords rarely beats a tighter budget on the handful of searches that actually match what you sell, and it's worth revisiting that split every few months rather than setting it once and leaving it. Pay per click and SEO content creation both play a part here, and we're happy to talk you through which fits your business. Give us a call on 01202 237027 or drop our team an email.
Social
Great content only works if people can find it. Social media is one of the best ways to get more eyes on your website, whether that's through Facebook, Twitter or Instagram. You can run paid ads or build organic content on your own site — our advice is to start with organic results and layer in paid advertising once you're tracking where every click comes from. That tracking is what tells you which words to target next, or whether you're targeting the wrong market altogether. Keep statistics on everything you do, so you can look back and fix what isn't working.
Loading Speeds
On average, British visitors will wait only a few seconds for a page to load before clicking away and finding another site. Keeping your loading speed near the top of the range is key to keeping the customers you already have and winning new ones. Pingdom is a useful free tool for checking page speed and seeing exactly what's slowing a page down. As a digital agency, the two reasons we see most often are oversized images and too much video loaded directly onto the page — hosting video externally (on somewhere like Vimeo or YouTube) and properly optimising images solves most of it. It's worth checking speed on mobile specifically, not just desktop, since that's where most visitors will actually land and where a slow page costs you the most.
Videos Over Text
People take in significantly more information from video than from text, and it shows in how businesses market themselves now. More of our clients lead with promotional video, usually through Instagram or Facebook ads. Keep it local if you're a smaller business — there's little point marketing to people the other side of the country — and keep videos short, snappy and cost-effective. A simple phone-shot video of your premises, your team or a finished job often outperforms something overly polished, because it feels more genuine to a local audience. Well-targeted video can meaningfully lift visits to your site and help turn viewers into customers.
Want to know more about how we approach web design for small businesses? Give us a call and we'll be happy to help, or drop us an email and we'll get back to you within 24 hours.
