Digital Marketing

Content Leads

reduce costs + increase quality & quantity

Here’s why content leads are the hottest out of any lead generation method

Your business will get out of its website what it puts in. You want a sale. They want a solution.

The amount of content leads that filters through your website depends on your fresh and unique high-quality content. If that’s not in place, how do you hope to draw in the crowds? You need some form of lure, bait, or tease. So, if you don’t have anything to say on a subject, people simply won’t listen. Whether it be a product or service you’re trying to sell, you need to consider one simple fact. Not only do you want something from your customers – but they crucially want something from you. You want a sale. They want a solution. Your business will get out of its website what it puts in. If you are hoping to rank for a highly competitive keyword, you won’t stand a chance unless your content exceeds the quality of your competitors. Therefore, content leads are sustained and lured in by one simple thing – your insight. Content leads will latch onto the expertise and information that you see fit to provide. So, what does your business specialise in, and how can your customers benefit from it? By enlightening your audience, content leads can provide you with some of the hottest leads out of any lead generation method.

How do we get businesses to generate an abundance of content leads?

Our original content excels at attracting viewership far more than recycled content.

There’s only one way to generate content leads, and it’s pretty simple. You need to generate content! Only, it isn’t quite as clean and cut as that. Discovering what type of content you should generate is where your savvy business acumen comes into play. First and foremost, we’d implore you to focus on originality. Our original content excels at attracting viewership far more than recycled content. In addition to this, it should always focus on topics of interest that are particularly relevant to your business. Businesses can find out the level of interest a particular topic might generate based on its search volume. If a business finds a topic of interest with a large search volume and relatively low competition, it will likely attract leads. From here, original content would need to feature some form of a call to action for the casual viewer to convert themselves into a content lead. In their eyes, they know they should click a button or complete a form to progress their solution further. They understand that the expert behind the curtain has permitted them only a slither of their knowledge, and there’s more to be gained. Now, how you chose to distribute this content is manifold. For example, videos can be posted to Facebook, Instagram, Vimeo and more. In reality, posting this on the business website and anywhere that accepts video content increases its chances of views. Therefore, higher traction would ultimately increase your chances of yielding content leads.
Inbound Leads

What are content leads and what makes them so effective?

Piqued your customer’s interest and trust, and advertise your wares in a non-pushy manner.

For those unfamiliar with the concept, content leads are the result of a business producing specialised content. Content leads typically originate from key topics the business is attempting to generate their leads from. It works on the principle that the potential customer receives a base level of information and answers to their problem. This helpful provision of free value instigates a notion of trust in the business’s brand. However, it doesn’t fully provide a solution – merely an intrigue. So, having piqued the customer’s interest and trust, they might now be more inclined to invest in the business. More often than not, they do this by leaving their details for further information or by buying one or several of their products. This process of generating content in exchange for leads helps businesses advertise their wares in a non-pushy manner. It also helps elevate a business’s brand as it serves to provide its visitors with high-quality and free content.

Inbound Leads

Exactly how much do content leads cost?

Gauge how much of a return on investment is accrued

Whilst transactional figures are preferable in advanced, content leads work in alternative ways. This is simply because each piece of content varies in its tone, size and audience. Yet, with this said, once published, all forms of content can be measured using specific forms. These forms track how much is invested into that particular piece of content over time. In addition to this, the forms can gauge how much of a return on investment is accrued. This is based on the number of customers the content initially generates. Which, when compared to the final result, can illuminate where the content can be improved for future endeavours.

Enquire about our content leads services

Our approach has potentially saved thousands in lost revenue.

Does your business need content leads? If so, then Expect Best has the expertise. We with you from start to finish and can help generate original content. Not only this, but we can help track your content leads via a valid call to action method. Whilst this might sound great, you might be thinking about how a business like ours can anticipate the complexities of your own company. Exactly how can we generate valuable content for it? At Expect Best, we use specialist research software to gain an insight into which content is popular in our client’s field and which is not. Such insightful advice has proved invaluable to our clients, and we are more than happy to extend this to further businesses. By focusing on interested audiences, our approach has potentially saved thousands in lost revenue. So, if your business needs content leads with little-to-no competition, then reach out to our dedicated specialists. We’d be happy to speak to you about bolstering the success of your business.
Content Leads