Digital Marketing Agency Bournemouth | Essential Features That Every Good Website Should Have

So your business has obtained a new website. Web design can be a daunting and sometimes overwhelming process, so as professionals we are here to give you a few fits on what features are needed in your site. One of the essential parts is right from the very start… Choosing a catchy URL. This is both important for SEO purposes but also for consumers memory. Once your business has chosen a domain, it is now time to build a website. There are a few main points as a digital marketing agency Bournemouth that we would like to guide you through.

Clear Navigation – Simplicity is the key when it comes to navigation. Make sure that you use easy to understand language and logical names, for example, ‘contact’ and ‘FAQ’. This eliminates any users being confused by the titles or jargon that you may use. When tackling the navigation think from the side of the customer, what will make their experience the most pain-free and simple? This should then produce great web site navigation. For any further information on how our digital marketing agency Bournemouth can help you then please give us a call or drop us an email.

Contact Information –  As digital marketers, we find that many of our clients want a website built for them instead of their customers. We find that this is where the source of many businesses problems come from. An example of this would be law firm wanting a text heavy site, where are the customers want the information to be clear and short. Our advice as a digital marketing agency Bournemouth would be to keep text to the minimum (SEO content is an exception) and give the customer the information that they need straight away. Another hugely important factor in gaining customers and their information is contact forms. Ensuring that there is one way to contact you on each page of your website is vital. You don’t want to make it hard for the consumer to contact you or purchase a product. A great example of simplicity when it comes to this is Amazon, there is always a purchase button where ever you look. Looking for a local web design company? Our digital marketing agency Bournemouth is always happy to help and offer our support. Drop us a call or an email and we will aim to get back to you within 24 hours.

Social and Mobile Intergration – Digital Marketing Agency Bournemouth

Mobile & Tablet Friendly – Tablets and smartphones are pushing an increase in the amount of web traffic that there is each day. Statistics show that there has been a 73% increase in mobile usage over desktop, This means that ensuring that your website is designed for mobiles and anything that is able to connect to the internet is vital. Our digital marketing agency Bournemouth builds websites to be responsive on any platform. Playing both a big part in ranking for SEO and customer satisfaction being responsive on multiple devices is one of our top priorities.

Social Media Integration – Instagram, Facebook, YouTube, Twitter and many more. These are just some of the ways that your business should be connecting with your customers. As a digital marketing agency Bournemouth we always advise our clients to enter into social media. This is because it offers the customer a view into how your business works and runs. In addition to this, it also offers the consumer another customer service line and the more the better.

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