Digital Marketing Campaign
Advertising yourself online can help your business increase its sales and bring in more revenue every year. But many don’t know where to start and don’t know how to advertise themselves. When you come with us, we can help you choose the right platforms to be pushing yourself on. We can create material for you to use on social media, email campaigns and more! Read below to see exactly what we can do for you.
Email Campaign
With us, we can help you come up with a strategy that will make your email marketing campaigns successful and increase the conversion rate from them. If you already use an email marketing software or program for sending marketing material out, then we can use that and build the campaigns on there. With all of our experience, we know what material works better than others and we can suggest certain promotions like discounts and exclusive sales to your existing audience. We can also help you gain more emails for your email list as we can put sign up forms on your website where people can opt-in to be sent your marketing material, we can also put enquiry forms on your website so your customers can enquire your services easily through your website and you will be sent the results of the forms being submitted straight away via email. All of the data collected from these forms will be saved into a database. These can be accessed at any time and can be exported.
Website
When you are advertising online it is important to have a website where you can have all the information about your business, the services and products you offer. We specialise in Brochure websites and eCommerce sites but we can build you anything you need. Brochure websites are normally used to show all of the services you can offer for your clients, for example, if you were a plasterer you can have a short description about all the different services you have and you can show the results of your work through images. This can be photos of before and after you have done work. An eCommerce site is where your customers will buy your products straight off the site. You can sell anything you want on the site, set the prices and run sales whenever you want. We can design and build these two types of websites for you. With your feedback and input where needed, you will get a website that you love the look of and be happy with the way it functions.
Google Search Results
When you are looking to run a campaign on Googles search engine there are two ways to do this. You have the organic route where you have SEO work done to your site (Search Engine Optimisation). Or through Paid advertisement. We highly recommend SEO but you can run a short campaign with Google AdWords as you effectively pay to be at the top of the search results on Google. This can be beneficial for you but it can also cost a lot of money to keep going for a long time. Most of our clients like to use this method to gain some enquiries when starting their SEO campaigns and will stop the paid advertisement once their keywords have reached a certain level. With SEO we can optimise the content on your site which will help you climb up the search results on Google. We have years of experience in this type of work and have had many clients become very successful and reach all of their targets. We are completely transparent and we will send you updates every month that will include a report on your keywords and you will be able to see how much they have improved in the last month. You will also get Google analytics data that will show you how many people have come onto your site in the month and will be compared to the last month before.
Social Media
When you are running an online strategy, it is always useful to have a campaign on social media. You could post anything to do with your business on these platforms. You will be able to reach out to a larger audience as a lot of people will search for local businesses on Facebook instead of Google. You can have your social media pages lead back to your website, so when people are interested in your services they can go and read more about them on your site. We can help you run this campaign and we can create engaging content such as graphics and videos people can look at and get a better idea of your services/products you are offering to them. You can also run ads on social media. Facebook allows you to boost a post which will allow your post to be seen by a specific audience that you want to target. You can make it so it only goes out to an audience in a certain area so if you provide your services in a specific radius you can set it to this so you aren’t advertising yourself to someone who can’t recieve your services. This might sound a little complicated to you and that is why we are here. We can do all of this for you so you don’t have to worry about doing anything wrong and potentially wasting money. If you are interested in any of our services please get in contact with us!
