Digital Marketing In Bournemouth
Our Digital Marketing Experts are here to help you!
What is Digital Marketing? Digital Marketing is a form of marketing but involves anything that is online. With this you can expand your brand awareness, with digital marketing it is all easily trackable so you can see if it is benefiting you in anyway. You can see what work for your business and then focus more of your time on that. It can also be cheaper than traditional marketing methods and reach the correct audience. It allows your business to be more open and let people see what happens behind the scenes. Unlike traditional marketing a customer is only a few clicks away from making a purchase and this can improve the conversion rate of any campaign and if you need to tweak or change anything on the campaign at any given time you can do this as you go. The only disadvantage of this is that it is time consuming and this is where we come in to help you, we can run any campaign that you need us to do and this will save you time and money as you won’t need to train any staff to do this for you.
Social Media
Brand Awareness
Social Media can be used to grow your brand awareness and makes it very easy to spread the awareness of products and services that you offer. If your social media links to your website this can help to increase the traffic to your site as people can easily click through to any website that is on a social post.
Connecting With Your Audience
Connecting with your audience through social listening’s can help to base content around their pain points and relate to them in a way that will make them want to follow you or even purchase from your business. Telling your story on socials can also have a great impact on your brands image this can be simple or extensive depending on what you think will be most effective.
Competitions
Using competitions on your social media can help to make your page very popular as people will be winning something that may otherwise be a luxury or a treat for them and getting people to like, share and tag a friend in your post can expand your brand awareness and increase your following so any future competitions you do people will want to get involved in to have a chance of winning, it may also boost sales if your audience think that it is worth buying if they don’t win a competition.
SEO
Traffic
SEO can also help you to increase the traffic onto your site and this will also improve the authority of your website to become more trusted by search engines and therefore your audience will too. What you want to do is target a range of keywords that are relevant to your business and the services that you provide to your audience.
Tracking Progress
You will be able to track the progress of this work by adding a heading code to the website and google analytics will track the amount of people that enter the site and it can also track how long that they have been on the site for. Then to track keywords you can use a software that will scan google or the search engine of your choice to find if any of your pages are ranking and it will tell you the position they are ranking in as well. If you need any help with this we specialise in SEO and have had lots of happy clients.
Budgeting
We will determine a monthly budget with you that we can use every month and then at the end of each month we will send you a report with all your keywords that you are ranking for and the sites analytics so you can keep track with how your site is improving.
Google AdWords
Benefits Of AdWords
Google AdWords can bring you leads and site visitors very easily but these are paid and once you stop paying for these ads then the leads and visitors will go away. You can run several campaigns targeting different areas each time which may boost your sales but we do not recommend doing this for a long time as you will be spending a lot of money on these ads.
Recommendation
What we recommend is running this along side an SEO campaign so then you can stop doing the ads once the SEO becomes established and you can then get sales and leads from the SEO instead of paid ads.
Tracking Progress
A good benefit of running these ads is that you will be able to track the progress of the campaign and calculate your return of investment very easily. The Google ads can also link to your Google analytics account so you can get more information once someone has clicked onto your ad.
Email Marketing
Building An Email List
Email Marketing can be a brilliant way to convert leads into customers and make your existing customers come back to purchase another item or service from your website. A lot of people don’t know how to obtain peoples emails effectively to build up an email list but the best way to do this is to have a form on your website so when people enquire or ask a question about your service then you can have a field on the form to ask them if they want to receive marketing emails from you.
Leads
With this you will be able to gain good leads from people who want to know what deals you have going on and the savings they could make on your products. The benefits of doing this can be improving on your sales, 59% of marketers say email is their biggest source of ROI. It can also generate traffic to your site as producing great content engages people.
Content Type
The type of content you can send out could be for limited time discounts or for discounted deals on the website. The choice is yours to make and you should base it off what your audience will like and persuade them to purchase something from your website.