Digital Marketing

Email Marketing

Click through our selection of email marketing services to find your path to success.

Email Marketing

Setup & Design

We know that presentation matters in the inbox. With our setup and design services, we lay the groundwork for emails that captivate from the first glance.

Email Marketing

Campaign Management

We’re committed to leveraging your email list to its fullest potential. Our campaign management ensures each email is optimised for engagement and conversion.



Whether it’s to update customers with your newsletter or re-market to them — email marketing is an essential tool for any business that wants to stay relevant.

Email Marketing

Why should you use email marketing?

Inform, promote and track as effectively as possible.

Email marketing is essential for any business that wants to build customer relationships. It’s a way to connect with them on a personal level and promote special offers, events, or new products. Used effectively and you can cultivate relationships with both potential and current customers. Businesses can track the number of opened emails by using an email marketing service like ours. Not only that, but we can also see how many click-throughs to their website occur. Such insights can help your business gauge the effectiveness of its email campaigns and make necessary adjustments. When used correctly, email marketing can be an effective way to build relationships with customers. It’s a fantastic way of informing them of what’s going on with your business and reminding them that you’re still a staple. However, it’s essential to use email marketing sparingly and ensure that your messages are relevant and excite your audience.

Benefits of email marketing

It can be one of the most effective ways to connect with customers and promote your business. 


  1. Email is affordable.
    Email marketing is a cost-effective way to reach your target audience. It’s also easy for us to set up and manage on your behalf so that you can keep any spiralling costs down.
  2. Email is personal.
    Your customers are already using email daily, so why not use it to stay in touch? Email marketing feels more personal and intimate, which can help build trust and loyalty.
  3. Email is measurable.
    Ensure your emails reach those most interested by targeting your emails to a specific demographic. Once sent, we can track who opens your messages and clicks on your links.

How we set up email marketing campaigns

Email marketing is a great way to connect with customers and promote your business.

Email marketing can be used for promotional or transactional purposes and is sent to customers or subscribers. Here at Expect Best, we’re familiar with many email marketing services. However, we favour Zoho Campaigns. Zoho Campaigns is a web-based application that helps you create and send email campaigns. It offers various features such as campaign management, contact management, email template creation, etc.

Getting Started

Follow these simple steps to get started.


  1. Choose an email marketing provider.
    Many options are available, so take the time to research and find one that fits your needs.
  2. Create a list of subscribers.
    We recommend importing contacts from your email account or sign-up forms on your website.
  3. Segment your list into different groups.
    This way, we can send targeted emails that ensure your message is relevant to the recipients.
  4. Write compelling content.
    This engages your readers, encourages them to take action and directs them to your website.
  5. Send quality emails.
    Correctly formatted regular emails are far more effective than those sent on a random schedule.

Types of email marketing

Email marketing involves sending promotional messages


  1. Direct Email Marketing.
    The sole purpose of this type is promotion. Direct email marketing can be very effective. However, it can also be considered spam if the recipient feels bombarded with too many promotional messages.
  2. Permission-Based Email Marketing.
    This involves only sending emails to people who have requested to receive them. It ensures that the recipient is interested in what you say, reducing the chances of your message being considered spam.
  3. Opt-In Email Marketing.
    This type of marketing involves sending emails to people who have opted into the emails. It’s the most effective form of email marketing because it lets your customers feel as though their opinion matters to you.

How do we measure the success of email marketing?

Our specialists use data to get you results.

Zoho Campaigns and other email marketing platforms let users track the success of their campaigns via metrics. By monitoring these metrics, users can see how many people opened and clicked through their emails to their websites. It can also show you how many unsubscribed from the campaign.

Additionally, users can A/B test their subject lines and email content to see what works best with their audience. By understanding what works, we can make necessary adjustments to improve results. As a business, we’re always looking for the best ways to improve your email marketing campaigns.

You can look at several metrics to see how successful recent campaigns are. 


  1. Open Rate.
    This is the percentage of people who open your email. A reasonable open rate is around 20-30%. If your open rate is low, it could be because your subject line needs to be more exciting or was flagged as spam.
  2. Click-Through Rate.
    This is the percentage of people who click on a link in your email. A reasonable click-through rate is around 2-5%. If you’re not in this margin, your message might not be relevant to those who received it.
  3. Conversion Rate.
    This measures how many received your email campaign and took the desired action. Many factors can affect your conversion rate, including the subject line, the call to action, and the offer.

What is email marketing?

Email marketing is a form of direct marketing that broadcasts commercial or fundraising messages to an audience.

In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term usually refers to . . .


  1. Sending emails with . . .
    The purpose of encouraging loyalty and repeat business.
  2. Sending emails with . . .
    The purpose of immediately acquiring new customers.
  3. Sending emails with . . .
    The purpose of announcing new products or services.

Email marketing is a tool for businesses to promote and sell products or services to customers via email. Creating targeted, personalised messages encourages customers to buy a product or service. More importantly, however, it can be used to build relationships with potential and current customers. A momentous campaign will encourage recipients to return for repeat business. When done correctly, email marketing can be an extremely effective way to reach out to customers and promote your business. However, it’s crucial to understand how email marketing works before getting started.

With our help, you can create the most effective messages possible. 

Email marketing tips

To help you make the most of your campaigns.

Whether you’re just starting with email marketing or looking for ways to improve your campaigns, we’ve got you covered. These tips will help you make the most of your efforts.


  1. Keep your list clean and up-to-date.
    The first step to successful email marketing is ensuring you have a clean and up-to-date list of subscribers. Remove any dead weight by regularly cleaning out inactive addresses and bounced emails. Doing so will ensure your messages reach the people who want to see them.
  2. Segment your list for more targeted messaging.
    One way to get more out of your email marketing is to segment your list so you can send more targeted messages. You can segment your list based on past purchase behaviour, demographics, and interests. You could create separate lists for the following:

    First-time buyers | Repeat buyers | Online shoppers | Offline shoppers | Newsletter subscribers

  3. Use an autoresponder to maintain relationships.
    An autoresponder is a system that automatically sends out messages based on the time it takes for you to respond to the message. For example, you can set up an autoresponder that sends messages to your customer over several weeks. These messages could be educational.