Okay, Google, how much will voice commerce sales be in 2022?
If you were to ask Google this, it’d reply back saying $5 billion. With this unique technology on the rise, there’s no reason why you shouldn’t implement it into your current marketing plan.
The ease of this technology is why it’s so popular. No one has to interrupt their daily routine to jump through hoops to find an answer using their phone or computer.
They can easily use their voice to know a shop’s hours, details on sales, and access to customer support.
Not convinced you need to optimise your business for Google voice search? Keep reading to learn our easy and effective ways on how!
Set Up Google My Business
Most voice searches are hyperlocal. Meaning, people are looking for shops or restaurants within their area.
In order for your information to come up during a voice search, you need to set up a Google My Business listing. It costs nothing and places all your business’ information in one convenient place.
Make sure to fill out the following:
- Business name
- Address (including postal code)
- Phone number
From there, you’ll be able to set categories. Be as specific as possible. You want to ensure it describes what your business is, not what it does.
Create Blog Posts Answering Customers’ Questions
We use different keywords when using speech rather than typing on a computer. This is where listening to your customers comes in handy.
Sometimes, the simplest questions they ask become a goldmine for content. Instead of limiting their common questions to an FAQ page, create detailed blog posts instead.
How does this help with voice search?
It’s all about positioning your business as an authority in its industry. The more information you give, the more willing they are to buy from you.
It increases profit all by optimising your content for voice search.
People want information ASAP. Voice search makes it easy to get information fast. Not only that but most voice searches happen on mobile devices.
That said, if your site isn’t mobile-friendly, that’ll impact the results. It’s like asking a friend to search for your question online then they have to wait to tell you the answer because the website is slow.
To avoid slow search results, here’s how to become more mobile-friendly:
- Improve page speed
- Use AMP (accelerated mobile pages)
- Be optimised for local search
After improving the points above, move on to content next. Make sure text is easy to skim so users get their answers quicker.
Get the Most Out of Google Voice Search
With users looking for easier ways to get information, it’s vital to utilize Google voice search. This type of technology is on the rise and it’s not slowing down. Before we know it, this is how we’ll be getting our information in the near future.
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