Uncorrelated design is one of the sole reasons websites fail. Owners and designers fail to relate the right properties that make a successful site.
Website layout is similar to building a house. But this digital platform must transcend prettiness. Users need to find a balance after they click.
Building a website helps you join the online marketing landscape. You must optimize your layout so that its attractiveness draws customers and revenue. A site the leans too far on the complex is hard on the eyes.
And one that’s boring may cost you clicks and customers.
There are several factors that make the difference when blending your site to stand out. Discover here how to design for impact.
1. A Good Website Layout Relies on Speed and Trust
Relationship happens after the click. But if potential customers can’t get there, it’s pointless.
Reliable landing speed is a prime priority. Users must be able to get into a website to decide whether to stay and if it’s worthy of a return visit. Search engines also factor in site speed. If your website runs slows, it won’t rank well.
What happens after the landing matters as well. Relevant design builds trust. Consider imagery. If the site caters to children, use appropriate images. Make sure the content is shareable.
Use the faces of other children to ensure the content matches your target audience. You wouldn’t use a lipstick model to sell baby products.
2. Colour
Sir Isaac Newton discovered that every colour has its own wavelength. These wavelengths affect the feelings, moods, and emotions of people.
The colour scheme of your website should blend to influence the behaviours of users and visitors. For example, women prefer shades of blue and green. As a result, sites like Facebook have found success. More users between the ages of 34 and 54 are female.
The social media site uses blue as driving colour.
Use the appropriate colour to focus on your intended online market. Make the shade thrive on your landing pages. Like Facebook, use it as a background gradient that’s consistent throughout the page.
3. Simplicity
Too much is too much. If users have to click through too many elements to the get to the importance of the site, you’ve failed.
A good website has a simple layout hierarchy. All the content and elements should guide the user down a path that leads to the site’s purpose. Keep it simple.
Consider a standard layout that focuses all the important stuff down the centre of the page. Then tweak the colours to appeal to the user’s senses. Forgo multiple sidebars and sliders.
Most times they distract the user from the common purpose of the site. Instead, load more content down the length of the page. Users tend to prefer scrolling over clicking.
Design a Memorable Site
Having a website is one of the number one ways to showcase products and services. But a bad website layout design can turn users away and put a dent in your profits.
Make your site memorable. Focus on the important elements that get users to click and stay.
Need help with designing your site? Check out our website design services for insight into building an unforgettable website.