Why Local SEO Lead Generation Works
Source leads closer to where your business is based.
For those who like a personal touch but find travelling problematic, it can be difficult to connect with a digital agency. However, there’s no reason why you can’t source leads closer to home by working with a local SEO lead generation agency. By using a local agency, you can source leads closer to where your business is based. This method particularly appeals to local businesses who prosper from their local audience. Locality presents a kinship between customers and businesses that should be cultivated. Queries tend to be drawn by the ease of access and local availability of a particular product or service. The great part of SEO is that it’s led by potential customers who are actively searching for a solution. Your business is dealing with someone who actively wants to close a deal. By providing that solution, we can give them an opportunity to make an enquiry by the nature of their search query.
How Much Does Local SEO Lead Generation Cost?
Of all the available marketing methods, SEO offers the lowest cost per lead conversion.
The cost of a local SEO lead generation agency depends on where your business would like to target and the nature of the industry you are targeting. Naturally, industries with bigger profit margins will have more spare capital for competing in a similar way. Therefore, the cost is likely to be far higher. However, the cost should all be relative to the sort of industry you operate in. In our experience, local businesses that rank higher online tend to be those participating in local SEO lead generation. Those who don’t, tend to fall back on more expensive direct marketing methods. Better still, investing in local SEO lead generation over a long period of time can have some fantastic results. For example, it’s the lowest cost per lead conversion of all of the available marketing methods. The only ‘downside’ we can see is that it does take time to cultivate and become established in any given area.