Boost your business to the stratosphere with online leads
Online leads are amongst the more valuable tools any business can hope to have.
Let’s set the stage: it’s lunchtime in your office. You’re about to tuck into the most tantalising tub of tiramisu from this mornings meeting. You’re in high spirits. You’re on top of the world. You’re the big boss of the office. Yet, as soon as you spoon up those luscious and rich cream layers – anticipation building for all those lovely flavours to mingle— the phone rings. ‘Hello, please may I talk to you about your . . . euuuuurgh’.
This interruption is just one of the many examples that your customers face. As you can see, it’s one of frustration. No business in their right mind wants to be remembered as that annoying and disruptive cold caller. Certainly not the one who spoils someone tucking into their tiramisu. But that’s not the key takeaway here. The key takeaway is this: your customer wasn’t permitted to find you on their terms, in their own time. Whereas had you explored online leads then you could have enticed an element of discovery. One of risk and reward. A customer will often risk a company they don’t know, opposed to a company that intervened in their tiramisu time.