Organic leads make customers NOT sales
A customer provides not one but MULTIPLE sales opportunities.
No one likes to be sold to. So don’t. It might sound illogical – maybe even counterintuitive – but your objective shouldn’t be to make a sale. It should be to make a customer. A customer provides not one but MULTIPLE sales opportunities, and by focusing on organic leads, you can achieve just that. Organic leads are one of the best methods for generating a sustainable lead generation platform. The best part? Organic leads allow businesses to adopt a non-salesly stance. Such an approach provides the opportunity to offer something more to their customers. Something that can’t be bought, bartered or borrowed. Their loyalty. But how can you offer your own customer loyalty? Surely, that’s the very thing you want from them? Yes, it is. But to gain their loyalty, you need to gain their trust, and to gain their trust, you need to offer them something. You need to become something they know they can turn to and rely on. Through the creation of high-quality content that organically ranks, you don’t need to worry about paying your way to the top of Google. Instead, you can prosper in the audience of repeat customers you’ve cultivated. Organic leads are generated when there’s a mutual symbiosis between a business and its customers. By shifting your focus back to your own website and the partners you operate with, organic leads can help you reach new heights.
Specialists typically turn to search engine optimisation (SEO) when they want to generate organic leads. Why? Because organic SEO is one of the most powerful ways of reaching a wider audience. Better still, it allows you to pinpoint specific topics you want to generate organic leads for. Plus, it provides you with the flexibility to achieve this via video, text and image searches. This method of organic lead generation is one of the most valuable assets any modern business can use to grow and generate more sales.
For example, it would be clear that someone selling used BMWs would want to target the search phrase, “used BMWs”. However, someone selling a new product might also want to target their alternatives in the SEO. This way, they can show potential organic leads the amazing options they can enjoy with this newer product. The caveat to this is that their newer product would currently have little search volume. This isn’t a true reflection of the product’s interest but because it’s a newer product that hasn’t yet entered the zeitgeist.
Once the business has a list of relevant keywords they would like to target, the fun begins. This is where that business – or its trusted associate – creates original content. Content that is tailored to the specifics of a singular keyword. This is then posted on the business’s social media channels and its own website to attract naturally occurring visitors. To achieve this successfully, they might employ the services of an SEO company. Such an associate would ensure that the content is optimised for the search engines to find them. After all, it would be a waste to generate all that original content – only for none of it to be seen. Therefore, an SEO specialist is key to the equation of maximising your reach.