Digital Marketing

Organic Search Optimisation

Anyone with a website can benefit from organic search optimisation and it is also called SEO, this is a process of optimising your website in order to rank higher for search engines like Google and Bing. If this is successful potential customers will be able to find your website quickly and easily. With organic rankings, customers will trust your website more than if your website came upon an ad.

Customers won’t search for something they don’t want to buy and therefore when they come across a website that is at the top of Google, they are already in the mood for buying; So, you better get your website to the top of the search results quickly. Our team can help take action on several measures that will help the website’s keywords to grow.

SEO also needs patience as results won’t just come overnight. You will need to keep a consistent flow of work over a good period of time to start seeing positive results. This could take weeks or months to happen. A lot of people will do the work for 2 or 3 months not really see much happen to the rankings and decide to stop it altogether. That is not what you want to do. We have had clients with us for years and now their website is top for all of the keywords they wanted and are getting lots of users onto the site.

Organic Search Optimisation

Another thing to keep in mind is that there are no guarantees that you will be number one spot on Google in a given time; All we can do is keep working on your site to better improve the content on the site. When thinking about doing SEO it is always good if you have a few keywords or phrases to target. This will help us determine what budget you need per month to see results as quickly as possible. One way you can get more ideas for keywords is to type relevant phrases into Google; This will then bring up related searches that will drop down before you hit the search button. Choosing a few of the suggested searches can help to come up with a keyword list.

Once we have a keyword list that you like, we can do thorough and diverse keyword research. With this we can find out the monthly volume of searches, this is many people search for a keyword every month; Keyword difficulty, this will let you know how difficult it will be to rank for this keyword.

Taking advantage of localized searches will help you face your competition. This is because when someone is searching for a service like window cleaning, google won’t show you a service from the other side of the country it will show you ones that are local to you. Therefore, adding a county or town name at the end of your keywords will help you to rank in the places you are offering your service.

SEO For A Small Business

We can also do research on your competitors to see what has worked for them when doing organic search optimisation. Finding out what works for people that are in the same industry as you can help to catch up with them as quickly as possible. Therefore, we won’t be wasting any time and getting straight to the point.

When we start work on your website the most important things to get in order first is the metadata. This is because when Google looks at pages on your site the metadata helps them to determine the topic of the page to then rank it accordingly. The easier you can make it for Google to find this out the better.

Then at the beginning of each month, we will send you a report. This report will show you how many users have been on your website in the last month. You will also see where all of your keywords are ranking on Google, as we include a keyword PDF in the report.

Get in contact with our very helpful team to find out more about this service and how we can help you.