PPC CAMPAIGN SETUP
Unlock the full potential of your PPC campaign setup and let Expect Best guide you on the journey to success.
Discover the driving force behind a successful PPC campaign setup
Unlock the power of purpose and strategy to drive results.
When setting up a PPC campaign, it’s easy to get caught up in the nitty-gritty details — selecting keywords, creating ad copy, and choosing ad platforms. But before diving into the tactics, it’s essential to take a step back and ask yourself: “Why are we doing this?” Imagine yourself as a knight. Before embarking on a journey, you must determine your purpose, goal, and reason for embarking on this quest. Without a clear understanding of why you’re undertaking this journey, you’ll be wandering aimlessly. In short, you’re unsure of your destination and how to get there. The same reasoning holds for a PPC campaign. Before setting up your campaign, you must determine your purpose, your goal, and your reason for launching this campaign. Is it to increase online sales? Boost brand awareness? Generate leads?
Whatever your goal, it’s essential to keep it in mind throughout the campaign and use it as a guide for all decision-making.
Without a clear understanding of the why, your campaign will lack direction, and the results will be lacklustre. But with a clear purpose in mind, you’ll be able to create a campaign aligned with your overall business goals and objectives. A campaign that’s all the more likely to be successful. To summarise, starting with the purpose or belief of your business is crucial when setting up a PPC campaign. It’s the compass that guides your campaign and ensures that all your efforts are aligned with your business objectives. This will help make it more likely to be successful. So, before you embark on your PPC journey, ask yourself why you are doing this, and let that guide your campaign.
Reasons to invest in a PPC campaign setup
Maximise your online presence and drive results with PPC campaigns.
- Boost Visibility.
PPC campaigns increase the visibility of a business by placing ads on different platforms such as Google, Bing, and Facebook. This helps reach a larger audience and increases brand awareness.
- Precise Targeting.
PPC campaigns allow businesses to target specific demographics, interests, and behaviours. This helps ensure that the right people see the ads and increases the chances of conversions.
- Measurable Results.
PPC campaigns provide measurable results, tracking the number of clicks, conversions, and ROI. This data can be used to adjust the campaign and improve performance.
- Flexible Advertising.
PPC campaigns offer flexibility in terms of budget and targeting options. This allows businesses to adjust their campaigns as needed to achieve their goals.
- Cost-Effective Advertising.
PPC campaigns are cost-effective, as businesses only pay for each click their ads receive. This allows businesses to control their advertising costs and get a better return on investment.
Expect Best's customised approach to PPC Campaign Setup
Unlock the full potential of your PPC campaign with Expect Best’s tailored approach.
Setting up a PPC campaign can be a daunting task, but with Expect Best, you can sit back and relax. We are the ultimate guide and can take you to the Promised Land of PPC success. At Expect Best, we understand that every business is unique, so we take a customised approach to our PPC campaign setup. Our team of experts will work closely with you to understand your business inside and out and create a campaign tailored to your needs.
We are the masters of targeting.
With our keen understanding of your ideal customer’s demographics, interests, and behaviours, we can help your business be the best it can be. Our team will create an ad campaign that reaches the right people at the right time. With us, you can say goodbye to wasted ad spend and hello to an increase in conversions.
Keyword selection is crucial for a successful PPC campaign.
Our team is well-versed in the latest trends and best practices. We’ll work with you to select keywords relevant to your products or services and with a high search volume. This will ensure that your ads are seen by the right people, resulting in more clicks and conversions.
When it comes to ad platforms, Expect Best is the go-to agency.
We have the expertise to choose the right platforms for your campaign. Our team can help you reach a large audience that aligns with your overall campaign goals.
To summarise, Expect Best is the perfect choice for PPC campaign setup as we offer . . .
⬛ | A customised approach
⬛ | Targeting expertise
⬛ | Keyword selection skills
⬛ | Platform knowledge
Hire Expect Best to take you to the Promised Land of PPC success.
The benefits of hiring a professional agency for your PPC campaign setup
Unlock the full potential of your PPC campaigns with Expect Best’s expertise.
- Tailored Campaigns.
Expect Best takes a customised approach to PPC campaign setup. We work closely with clients to understand their unique needs and create campaigns tailored to their business.
- Effective Targeting.
Our team has a keen insight into the target audience’s demographics, interests, and behaviours. We use this to create effective ad campaigns that reach the right people at the right time.
- Optimised Keywords.
Expect Best is well-versed in keyword selection trends and best practices. We use this know-how to ensure that all our campaigns are optimised for the best results.
- Platform Mastery.
Our team has the expertise to choose the right platforms for PPC campaigns. This can increase the chances of reaching a large audience and helping your campaign goals.
- Performance Tracking.
Expect Best monitors and analyses campaign performance. We use this data to adjust and improve results. This ensures campaigns stay on track and achieve their goals.
What is a PPC campaign setup?
Discover the elements that make up a successful PPC campaign.
A PPC (Pay-Per-Click) campaign is a form of online advertising that allows businesses to reach their target audience. It does this by displaying ads on platforms such as Google, Bing, Facebook and more. In a PPC campaign, businesses pay for each click their ads receive, hence the name “pay-per-click.”
A PPC campaign setup includes the creation of ad copy and the design of ad creatives.
Ad copy should be clear, concise, and compelling. It should highlight the unique selling points of the advertised products or services. In addition to this, Ad creatives should be high-quality images or videos that grab the target audience’s attention. The ad format, such as display ads, video ads, or carousel ads, should also be considered. This way, the business can ensure that the format aligns with the campaign goals and reaches the target audience effectively.
Keyword research is a crucial aspect of PPC campaign setup.
It’s essential to select keywords relevant to the advertised products or services with a high search volume. These keywords will be used to target the ads to the right audience, increasing the chances of conversions.
Another important aspect of PPC campaign setup is ad targeting. It’s essential to understand . . .
⬛ | The demographics
⬛ | The interests
⬛ | AND behaviors of the target audience
You can use this information to create a more effective ad campaign that reaches the right people at the right time. This can include targeting by location, age, gender, interests, and more.
Additionally, PPC campaign setup includes the selection of ad platforms.
This includes selecting platforms with a large audience that align with the overall campaign goals. For example, running ads on Facebook would be a good choice if the target audience is primarily on Facebook. If the target audience mainly searches for products on Google, then running ads on Google search would be a better choice.
Finally, PPC campaign setup includes the monitoring and analysis of campaign performance.
This includes tracking the number of clicks, conversions, and ROI. This data can be used to adjust the campaign to improve performance and reach the campaign goals more effectively.
In summary, PPC campaign setup is the process of creating and launching a PPC ad campaign. It includes . . .
⬛ | The creation of ad copy
⬛ | The design of ad creatives
⬛ | Keyword research
⬛ | Ad targeting
⬛ | Selection of ad platforms
⬛ | Monitoring and analysis of campaign performance
It’s essential to understand the target audience and the campaign’s goal. This way, you can create a more effective ad campaign that reaches the right people at the right time, increasing the chances of conversions.