Click through our selection of PPC marketing services to find your path to success.
Need to target your audience and drive traffic to your website quickly? Then PPC, or pay-per-click, may be an effective option for you.
Why should you be using PPC marketing?
Businesses must use every tool to reach potential customers in today’s digital world.
Google AdWords is one of the most effective tools for reaching new customers and growing a business.
Google AdWords . . .
Allows you to target your audience, so you’re not wasting time and money on ads no one will see.
Is a flexible tool that can be customised to fit your business’s budget and marketing goals.
If you’re not using Google AdWords, you’re missing out on a powerful tool to help you grow your business.
The benefits of PPC marketing
Get more customers with PPC marketing
Reach new customers by customising your campaign to target specific demographics, locations, and even times of the day.
You can set your budget and adjust your bids based on how much you’re willing to pay per click for your campaign.
You can use keyword targeting to ensure that your ads are seen by people interested in what you offer.
How to get started with PPC marketing
Not doing any PPC? You’re missing out on a critical opportunity for your business.
Businesses that want to reach new customers and generate leads should consider using PPC. PPC, or pay-per-click, is a type of digital marketing in which companies can purchase ads that appear on search engine results pages.
When creating a PPC campaign, businesses must consider their target audience, keywords, and budget.
PPC campaigns can be customised to target specific demographics and interests. PPC is a flexible marketing tool that can be used to complement other digital marketing strategies. When used effectively, PPC can help businesses achieve their marketing goals.
New to PPC marketing?
Here are a few things you need to know.
- Keyword research is essential.
Identify keywords that potential customers search for to find businesses like yours.
- Create ad groups.
Ad groups can help you organise your campaigns and target your ads more effectively.
- Set a budget
Closely track campaigns to ensure you get the most out of what you spend on PPC.
- Create compelling Ad copy.
“No one reads ads. People read what interests them.” The same can be said for ads.
- Know your audience.
Target your audience effectively. Otherwise, you will not get the best bang for your buck.
What is PPC marketing?
It’s a great way to get your message in front of potential customers.
PPC is an advertising model in which advertisers pay to have their ad shown on a publisher’s site. The advertiser only pays when someone clicks on their ad. It’s also a great way to track the effectiveness of your marketing campaigns and measure ROI.
For example, if you’re a travel agent and want to sell a trip to Egypt, you can bid on keywords related to that trip. Let’s say your bid is £5 per click. If someone searches for “Egypt vacation,” your ad will appear above those of other travel agents. You pay Google only if someone clicks on your ad. Your bid will determine how high your ad ranks in the search results.
While pay-per-click advertising can be a great way to generate leads, it’s not the be-all, end-all of digital marketing.
PPC marketing should be just one part of your larger marketing strategy. If you’re not doing any PPC right now, you’re missing out on a critical opportunity for your business. PPC can help you get your businesses in front of potential customers actively searching for your products or services. If you do decide to launch a PPC campaign, make sure you do your homework first. A lot goes into running a successful PPC campaign, from choosing the right keywords to setting up your ad groups and campaigns. But if you take the time to learn the ropes, you can create a campaign to deliver results.
Alternatively, contact our PPC specialists today and push your message to potential customers.