AJP Pub Group Web Design

AJP Pub Group runs a collection of welcoming, community focused pubs across the UK, each with its own character and its own regulars. The challenge they brought to us was a good one: how do you build a single web presence for a group whose whole appeal is that no two of its pubs feel the same?

Our answer was a design that pours personality into every page. The group site introduces AJP and what it stands for, while giving each pub room to express its individual charm. We kept the structure simple and the navigation obvious, so a visitor looking for their local can find it in seconds.

Hospitality customers overwhelmingly browse on their phones, usually while deciding where to go that evening. The site is therefore mobile first and fast, with the practical details people actually want placed front and centre, because nobody hunting for a pub wants to wade through paragraphs to find them.

The finished website gives AJP Pub Group a professional home online that matches the warmth of its venues. Built on SEO ready foundations and supported by our team in Poole, it is a platform the group can keep building on as its collection of pubs grows.