Web design & digital marketing in Poole, helping 400+ businesses since 2010.
Expect Best

Athletics Weekly

Athletics Weekly is the UK’s No.1 website, magazine and social media hub for road racing, track and field and cross country, avidly followed by runners, athletes and fans alike.…

Services provided
Athletics Weekly website by Expect Best
Case study

Athletics Weekly.

Athletics Weekly is the UK’s No.1 website, magazine and social media hub for road…

Athletics Weekly is the UK's number one website, magazine and social media hub for road racing, track and field and cross country, followed avidly by runners, athletes and fans. Working with a publisher of that standing was a brilliant challenge for our team: the site had to serve an enormous, passionate readership without ever slowing down.

A publication lives or dies by how easily readers can get to its content. Our design puts the stories first, with a structure that helps visitors move naturally from one piece to the next and imagery that captures the drama of the sport. The layout stays out of the way and lets the journalism breathe.

Performance shaped every development decision. Sports fans check news and results from the track side, the club run and the sofa, almost always on a phone, so the build is mobile first and relentlessly quick, with clean code keeping pages light even when they are rich with content.

The result is a website worthy of the UK's leading athletics title: fast, readable and built on SEO ready foundations that suit a publisher whose audience arrives from search in huge numbers. It stands among the projects our Poole studio is proudest to have delivered.

Athletics Weekly Web Design

Our design puts the journalism first, with a clear structure and strong imagery that carry the drama of road racing, track and field and cross country onto every page.

Athletics Weekly Web Development

We developed the site mobile first with lean, fast code, keeping pages quick for the runners and fans who check news and results on the move.

Athletics Weekly Hosting

Reliable, high performance hosting keeps Athletics Weekly available to its large readership, with our team providing the support and monitoring behind the scenes.

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Locators Ferndown, a web design case study by Expect Best
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