Baffi Pizza

By Harriet

The kitchen is central to the hearts and minds of Italian families and drives their spirited ethos. Once you’ve tasted Baffi, it’ll transform how you think about pizza. Their secret sourdough recipe has been handed down through generations and is guarded closely with pride. Despite specialising in pizzas, Baffi also serves Italian-inspired plates and exquisite desserts. Although they’re traditionalists at heart, Baffi has moved with the times and proudly offers a range of popular vegan pizzas and dishes. To provide the full Italian experience, Baffi also offers a choice of Italian red, white, rosé and sparkling wines and beers.
Services Provided


00:00 | Introduction

Hi, I’m Josh. I work here at Expect Best web design and internet marketing in Poole and today we’re going to be looking at one of our projects. Wingz and Tingz wanted us to create a new vibrant logo, a new menu and a new website – allowing them to take orders online – leaving them to focus on what really matters to them, and that’s making the food.

00:08 | Requirements

Today’s project is Baffi, Baffi is one of the most popular pizza venues in Bournemouth and Poole Known for their wood-fired, authentic Neapolitan-style pizza & wide range of tasty pastas. Baffi only uses fresh ingredients as they aim to give you the full Italian experience. Baffi came to us needing a brand new website design & website build. The design needed to be elegant & minimal just like their current branding. The design needed to have a focus on imagery & bold titles. Baffi also needed a bespoke booking system that allowed users to book tables inside or outside their restaurants. We needed to create a booking form that allowed the user to be able to book a Date, Time & number of people attending also needed to allow the user to add notes. After the Design & build was completed we started doing email marketing to help boost the views and interaction with the website this was done using Baffi’s Mailchimp account that already had a dedicated list of previous customers we also needed to make sure the website had a way to capture future customers who wanted to opt-in for marketing.

01:18 | Design Phase

We started the project off with the design phase for the new website. Before starting the design we had to consider the site’s main purpose, which was to drive users to the bespoke booking system we created. So to achieve this I used the imagery of their delicious pizza to entice the user. The booking form needed to be prominent and easy to find. The second biggest focus of the design was incorporating the food & drinks menus. These menus needed to be updated frequently so we needed to fit them on their own page that was easy to update and simple for the user to read and also download the food & drinks menus to their devices.

02:01 | Build Phase

The most vital part of the build phase was the booking system this had to work perfectly with all the times the client supplied us. So we started by first creating a separate booking system for outside and inside as they both had different specifications & rules. The user selects a day from a calendar making it as simple as possible then this is followed by the time and the number of people. The user receives a confirmation & a reminder by email. The remainder is automatically sent a set amount of time before their allotted booked slot. Baffi has 3 locations so each location needed its own bespoke booking page, each of these pages also needed Google maps integrated into them allowing customers to get easy directions to the restaurants. We integrated Instagram into the website also so every time the user revisited to book they could see new and fresh photos of food and Baffi.

03:03 | Extra Work

After the project was completed we started the monthly email campaigns through Mailchimp to help bring people back to the site to make bookings and showcase what is on offer. This weekly process was achieved by first getting the latest information from Baffi and then doing a clean design which reflected the website design for the email campaign before building it in mail chimp and sending it to all their past & present customers. The aim of most of these emails was to focus the customer’s attention on the latest deal & then to book, The booking form saved lots of time as it meant the customers did not need to call Baffi to book tables. Baffi also needed social media posts created to be posted parallel to the emails.

03:48 | Results!

The new website was proving to be a success, a huge amount of customers were navigating through the site with ease and the booking form has been used over 10,000 times, another brilliant result from this project was the Mailchimp email open rates, the emails we created had customers excited to open, read and click to book their next trip to Baffi! The open rate was %60.

Web Design Bournemouth by Expect Best –

At Expect Best, we offer a wide range of digital services:⁣ Web Design & Development⁣ | SEO | Lead Generation | Hosting | 3D Redners | Graphic Design | Copy Writing | Apps⁣ | Photography | Videos⁣ | Animation⁣ | Editing⁣ | Print | Business Cards⁣ | Promotional Merch⁣

For anything digital, contact | 01202 237027 | [email protected] |


? ????????? ? ??????? ? ?????

Covering Bournemouth, Westbourne, Poole and Ringwood, @baffipizzeria is the stuff of local legend. For them, the simple pleasures in life – like family, authentic Italian food and enjoying time with your loved ones – drive their ethos. Yet, despite being traditionalists at heart, they knew they had to move with the times. Their connection to their customers was a key ingredient that needed refining – so they approached us.


?? ?????? ????, ?? ????? ?????? ??????.

To best understand Baffi’s rustic branding, we took several tasty trips to photograph their food. This allowed us to zone in on the authentic appeal they wanted to convey to customers with the website. Now, Baffi displays its menu online, complete with an easy-to-use booking form on WooCommerce. In addition to this, our email marketing engages and keeps customers up-to-date with the latest news and offers.

Social Marketing

The biggest problem most businesses face with social media is the time and effort it takes to cultivate a following online. Especially when you’ve got your hands busy in the kitchen . . . That’s why Baffi asked for our help to refine the look and feel of their social media presence. By employing us to manage their social media campaign, Baffi has ensured that their business won’t fall by the wayside. Now Baffi regularly engages their customers and keep them up-to-date on the latest news and offers.


Whilst it’s all well and good crafting well-worded content – it’s well known that a picture is worth a thousand words. In order to understand their menu and their interior decoration, we were invited to their pizzeria to photograph their venue and food. This way, we could ensure that Baffi’s personality was imbued in their bespoke website. Professional imagery can help elevate your business and marketing material and Baffi’s website proves that. In fact, the illustrious imagery and parallax sections have been well received by colleagues and customers alike.

Find out more about Baffi Pizza

Check out their site to find out more