Green IP Poole Web Design

Green IP are a Poole company that sells a long way past Poole. They bring voice, mobile, business communications, connectivity and security together for clients across the UK and overseas, and they do it with sustainability built into how the business runs rather than added as a marketing line. The website had to hold both of those ideas at once.

The difficulty with a communications platform is breadth. Hosted telephony, contact centre, network connectivity, mobile and CRM integration are genuinely different products bought by genuinely different people, and a site that lumps them together loses all of them. We gave each one a proper home, with enough room to explain itself, and built navigation that gets a buyer to the relevant page without a tour of the rest.

Tone mattered as much as structure. Green IP compete for work against much larger national providers, and a regional look would cost them credibility before a word was read. The design is deliberately understated and enterprise grade, letting the partnerships, the platform and the client list do the persuading.

The sustainability position runs through the site rather than sitting in a corner of the about page, because for a growing number of procurement teams it is part of the decision. Underneath it all is the same technical groundwork we put into every build: quick, mobile first, structured for search and looked after by our team down the road in Poole.