Jordan Acoustics sell some of the finest hi-fi in the world from a showroom near Bournemouth. The site had to carry that standard into an online shop.
Specialists in world class audio systems, new and pre-owned.
High end hi-fi is an unusual thing to sell online. The customer often knows the product better than the person selling it, the amounts involved are substantial, and the whole appeal rests on care and craft. A cheap looking website does not just fail to sell, it actively undermines the equipment on it. Jordan Acoustics, who supply some of the finest audio systems in the world from a showroom in the grounds of a manor house near Bournemouth, needed a site that met the standard of the stock.
The design is deliberately restrained. Plenty of space, quiet typography and large, unhurried product imagery, because in this market the equipment is the thing people want to look at and anything decorative gets in the way. It reads as premium without ever announcing it.
The interesting structural problem was the pre-owned side. Jordan Acoustics run a substantial used catalogue alongside the new one, and those two ranges attract the same buyer at different moments. Rather than tucking used stock away, the site runs both catalogues in parallel with the same categories and the same quality of presentation, so someone can move between them naturally instead of feeling shunted into a bargain bin.
Behind it sits proper ecommerce, customer accounts, a checkout that works and a catalogue that can be maintained without a developer on hand. It is fast, mobile first and built on SEO ready foundations, aimed at the brand and product searches that bring buyers to a specialist rather than a chain. Hosting and support come from our team in Poole.
A restrained, premium design that gives serious equipment room to be looked at properly, which is how this market actually shops.
A full catalogue running new and pre-owned side by side, so a buyer can move between the two without leaving the shop.
Fast, secure hosting for a transactional site where customer accounts and checkout have to work every time.
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