Locators Ferndown Website Rebuild

Locators have been solving material handling and storage problems from Ferndown for a long time, for operations ranging from local firms to global corporations. When we first built for them, the site did what it needed to. Since then the range has widened, the client base has widened with it, and the structure that comfortably held the old offer had started to strain.

Breadth is the defining challenge here. Locators cover a great deal of ground, and a visitor almost never arrives wanting a tour. They arrive with one specific problem, a warehouse that has run out of space, a lifting job that needs the right equipment, and they want the relevant answer quickly. The rebuild is organised around that behaviour, with clear routes into each part of the range instead of one long undifferentiated list.

We kept what was working. Pages that already brought in enquiries were carried across and improved rather than thrown away, and anything retired was redirected properly so the search visibility built up over years came with us. That care is the difference between a rebuild that grows a business and one that quietly costs it a quarter of its traffic.

The new site is faster, cleaner and mobile first, which matters more than it sounds for a company whose customers are often reading it on a phone in a warehouse rather than at a desk. Hosting and support stay with our team in Poole, so the site keeps pace with the business rather than the other way round.