Reeves & Gallagher
Wimborne’s premier AVEDA salon
Since October 2013, Reeves & Gallagher (R&G) have proudly represented Aveda’s vision to care for the world we all live in. Aveda’s holistic approach to health and beauty is not only kinder to the environment but kinder to our hair and body too. Aveda connects fashion, art, wellness and beauty. When you visit their salon, you’ll encounter their highly motivated and passionate team ready to make you feel welcomed. Each experience includes a personal consultation, complimentary relaxation and beautiful hair, of course!
00:00 | Introduction
Hi, I’m Josh. I work here at Expect Best web design and internet marketing in Poole and today we’re going to be looking at one of our projects. Wingz and Tingz wanted us to create a new vibrant logo, a new menu and a new website – allowing them to take orders online – leaving them to focus on what really matters to them, and that’s making the food.
00:08 | Requirements
Reeves and Gallagher have been one of our clients for years, They opened In November 2008 and they have since become a premium & highly reviewed hair/beauty salon. R&G prides itself on giving its guests the best experience. Working exclusively with environmentally conscious Aveda products, R&G continues to be the go-to salon. However, using the power of plants for their exceptional hair and beauty treatments is one thing. Highlighting themselves for the world to see? That’s where they needed a little help. We have done a huge range of work for them over the years: Website Design, Website Build, Monthly Website updates, Monthly Email campaigns, Computer support, Zenoti support (hairdressing till/CRM software), posters, Business cards, photography, filming, video editing, lead generation and much more. The first time Reeves and Gallagher contacted us they needed their website & brand to be designed to allow their customers to get a better understanding of who they are and what they stand for.
01:10 | Website Design
To start the project we did a bespoke website and Brand design, for the logo they requested a range of Typography style logos with the wording “R&G” (short for Reeves and Gallagher) we created a range of logos so the client could get a better understanding of what they wanted and we were able to achieve the clean logo that you see today. The brand and logo we created needed to be elegant and minimal. So when we started doing the design for the website we wanted to carry that theme throughout, R&G have a wide range of ages visiting their salon, so we needed to make the website accessible for all ages. This was achieved by keeping everything modular as we were using Divi/WordPress this would allow us to show and hide sections of the website with ease and set certain sections on timers for automatic updating this was crucial as their content was always changing depending on the day or season, also all the content for this project was written by Sam, our in house content writer. This meant all the content followed the same tone and sounded professional helping further extend the brand with the target audience in mind.
02:26 | Website Build
After the bespoke design was approved we moved on to the build phase, The most important part of the build phase was the home page we needed to make sure that the customer could see all the services and the important information about R&G with ease, after the homepage was built we needed to create a way that allowed us to put a huge amount of deals and offer on a single page. We did this using accordion drop downs so that only the title would be displayed till the user clicks on them then it drops down all the wording, this allows the customer to easily navigate to the section they want and they have to click to trigger the extra information so they are only seeing what they want to and not being overwhelmed with 15+ deals. R&G liked this so much that they wanted us to use it for their service pages also.
As the build phase was progressing we needed to design a physical printout of the Hair price list & beauty price list that would be printed out and given to the customer, it would also be featured on the website to download however the accordions that we made would display the prices on the website as it was easy to use on both mobile and desktop. We added the downloadable PDF version in a button underneath which made it easy for the user to download the price lists to their local devices.
The website needed to also be linked with MailChimp so when a user puts their email into either the pop-up or the call to action in the footer it will automatically be added to a Mailchimp list that we can send monthly emails, This proved to work well we were gaining around 7ish customer a week.
04:09 | Email Marketing
For the first couple of years for their email marketing, we used MailChimp, the client would send their latest offers & news updates then we would design and write all the content to make sure the email shows all the information and offers clearly. The design was inspired heavily by the website so all their branding would be consistent, but over time we found that we were getting more interaction in the emails when we brought in brighter colours, these colours would normally be taken from the monthly products R&G were pushing or a range of flora colours. Video also helped the click rate of the emails. Mailchimp was proving to work well bringing up the views on the website and contact form fill outs meaning R&G was getting more bookings. The email open rate was %67. Eventually, R&G moved onto a new system called Zenoti.
05:02 | Zenoti
This was a big move for R&G so they wanted us to assist them in the process just to make sure nothing was being missed and everything was running smoothly. Zenoti is an all-in-one, cloud-based software for big, growing, ambitious brands in beauty and wellness. We attended a couple of the ZOOM meetings with Zenoti so we could learn about their platform and how it all works. It was crucial that this went smoothly as Zenoti will be the till system they use to take orders and do their bookings. We started using Zenoti Smart marketing which is their version of Mailchimp. I found that it had a lot more options for customising emails and made the process a lot easier. This is what we are currently using to send out the Monthly emails & we are getting a solid open rate of %80. the data was also cleaned in the transfer to Zenoti
06:00 | Photography & Videography
R&G needed a way to show off their newly updated salon, so we recommended filming a flythrough of the store. We do this by using our Canon Cameras and a gimbal so the video footage is still with no shaking or unwanted movement. We slowly walked around the salon capturing the user’s journey and what they can expect if they are coming in for a haircut or one of R&G’s famous beauty treatments, after we had captured all the video footage we edited it together, we needed the video to be quick & snappy this was done by using time warping when editing. This allowed precise control of the speed, slowing the video down on the important parts and fast on the sections that were not as important. We also took a wide range of photos that would be used on their website and social media. The video was then featured on their homepage so the customer can get a virtual tour before visiting.
07:10 | Extra Design work
R&G needed a wide range of printed brochures, business cards, leaflets etc. one of the most important pieces of print work was the price list booklets, They needed to be no bigger than a business card and we needed to fit all of their services in, this was a little challenging at first, but I suggested a compromise to have a little booklet that had several pages in and would still be able to fit in a pocket/wallet with ease. It ended up being a 4-page booklet that was well-received by all the clients.
07:48 | Results!
I have not covered all the work we have done for R&G over the past years but you get a general idea, as soon as we had the brand new website built & started the marketing (Emails, Social, Videos etc) we saw a steady flow of customers browsing the site and filling in the contact form, there was a steady amount of users also that were joining the mailing list. This all worked perfectly to get R&G a steady amount of monthly leads.
Web Design Bournemouth by Expect Best – https://expectbest.co.uk
At Expect Best, we offer a wide range of digital services: Web Design & Development | SEO | Lead Generation | Hosting | 3D Redners | Graphic Design | Copy Writing | Apps | Photography | Videos | Animation | Editing | Print | Business Cards | Promotional Merch
? Beauty ? Cosmetic ? Self–Care
Heads up – Reeves & Gallagher (R&G) Hair & Beauty prides itself on giving its guests the best experience. Working exclusively with environmentally conscious Aveda products, R&G continues to be the go-to salon. However, using the power of plants for their exceptional hair and beauty treatments is one thing. Highlighting themselves for the world to see? That’s where they needed a little help.
At Expect Best, we build brands online.
To make R&G’s a cut above the rest, we gave their website a makeover that made it more in line with their Aveda branding. Now, whenever anyone visits, they know R&G is synonymous with exceptional hair care and beauty treatments. Since developing their space, we’ve made a point of keeping their web presence up-to-date.
This is driven home via our photography, videography and assistance with social media.
Find out more about R&G
Check out their site to find out more
Get in touch with us today
We work with all types of businesses – from start-ups to international corporations.
Unit 9 l 132-134 Stanley Green Road l Poole l Dorset l BH15 3AP
*All our prices are exclusive of VAT unless stated otherwise
Expect best help businesses reach their full online potential by implementing well thought out digital marketing strategies and innovating ideas. As a Bournemouth Web Design agency, we are proud to be the best in the area when it comes to web development, SEO campaigns, social media management, photography and more.