Digital Marketing


£80/mo +VAT

Is your website sitting idle? You could be sitting on a potential gold mine. More traffic on your site = MORE exposure and MORE customers.

Web Design Hampshire

Why do seo basics matter?

SEO ultimately leads to increased sales and revenue.

Why does basic SEO matter? Because without it, your website may never be seen by anyone searching for your products or services. And if potential customers can’t find your site, they’ll certainly never buy from you. SEO, or search engine optimisation, improves the visibility and ranking of a website or web page. It concerns explicitly where your website ranks in search engine results pages (SERPs). SEO is a long-term, organic marketing strategy that helps attract more visitors to your site from search engines like Google. Good SEO starts with keyword research to find out what people are searching for online.

Then you can optimise your website’s . . .

Title Tags | Meta Descriptions | Header Tags | Images | And other on-page elements

The end goal of SEO is to rank higher in SERPs for targeted keywords and sustain that placement. SEO improves the visibility and ranking of a website or web page in search engine results pages (SERPs). It’s a vital component of any digital marketing strategy and should be given careful consideration. With it working away in the background, your website will be able to attract and engage with your target audience. There are many reasons why SEO basics matter, but the most important is that they can help you achieve your business goals. If your site appears prominently in search results, you’re more likely to drive traffic to your site and convert leads into customers. Additionally, SEO can help you to build brand awareness and establish yourself as an authority in your industry. With more visibility comes more opportunities to connect with potential customers and partners. With this in mind, SEO ultimately leads to increased sales and revenue.



Search is the primary way people find information online.

According to a study by Microsoft, search is the #1 activity online and accounts for over ¼ of all traffic. If your website isn’t optimised for search engines, you’re missing out on potential clients.


  1. SEO can help you rank higher in search results.

    The higher your website ranks in search results; the more likely people are to click on it. This is called “organic traffic” — and it’s the most valuable type of online traffic a business can get.

  2. SEO helps you convert visitors into customers.
    Once people find your site, they need to be convinced you’re what they’re looking for. Search engines show where your website ranks with a keyword most relevant to your business.
  3. SEO gives you more control over your website content.
    When you come to grips with SEO basics, your content will rank higher in search results. That means it’s more likely to be seen and, therefore, more likely to convert visitors into customers.
  4. SEO helps grow your audience and connections.
    People share content across social media, blogs and other websites. But in doing so, they share your brand with their connections — meaning more potential customers for your business!

Why hiring Expect Best for SEO Basics can help your business

We’ll create a comprehensive SEO strategy for your business.

If you are looking for help with SEO basics, look no further than Expect Best. Our team of experts can help you improve your website’s ranking in search engines, driving more traffic and leads to your business.

Here are a few reasons why you should hire us for all your SEO needs:


  1. We have years of experience in the industry.
    We’re also fully transparent and honest with our clients – so you’ll always know what we’re doing and why we’re doing it.
  2. We know the ins and outs of SEO.
    We keep up with the latest algorithm changes and trends to help you stay one step ahead of your competition.
  3. We have an experienced team.
    Our writers, designers, and developers all work together to create a comprehensive SEO strategy for your business.
  4. We’re results-oriented.
    We’ll work with you to set achievable goals and do everything in our power to help you reach them.
  5. We offer affordable rates.
    SEO Basics is just the beginning. We offer competitive pricing without sacrificing quality or results.
  6. We offer a free consultation.
    Expect Best is committed to your success and 100% satisfaction. By getting in touch, we can learn more about what we can do for you.

SEO BASICS: How Expect Best can help your business.

Get MORE for your business online.

Diving down the rabbit hole of SEO is a big decision that can improve your site and save time, but it can also risk damage to your site and reputation. That’s why an SEO specialist is so important. Our experts are clued up on the advantages and the damage that irresponsible SEO can do to your site. When it comes to getting your website ranked high on Google, having a website is not enough.

If you want to ensure potential customers see your site, there are a few SEO basics worth undertaking.

SEO works by optimising a website or web page for specific keywords or phrases relevant to the page’s content. When someone searches for those keywords or phrases, the search engine will rank the page higher in the results if it is optimised for those terms. Some basic techniques used in SEO include keyword research, link building, and content marketing. These techniques help improve a website’s visibility and ranking by making it more relevant to search engines.


When you choose the SEO Basics package, our specialists will:


  1. Begin tracking your website performance.
    We set you up on data software to track your website’s performance. This will help you identify any areas that need improvement.
  2. Carry out basic SEO work on your site.
    This includes optimising your titles and descriptions and making sure your site is easy to navigate.
  3. Create SEO-friendly content for your site.
    We aim to make two fully optimised pages within the budgeted time, possibly more if more budget is allocated to the campaign.


Why do we do this?


  1. Pages that Google does not index cannot be found by potential customers through search, no matter how well the page is optimised for ranking. To get pages indexed, submit each page’s URL to Google using the Search Console.
  2. Another basic SEO task is optimising individual pages for specific keywords. This way, your website will rank higher in search results for those terms. This can be done by including the keywords in the page title, headings, and body content.
  3. Besides creating SEO-friendly content, backlinks are essential to SEO. This is because they show Google that other websites are vouching for your quality. To get backlinks, reach out to other website owners and ask if they would be willing to link to your site.

What are SEO Basics?

Many factors go into SEO.

SEO is an acronym for “search engine optimisation”. SEO is vital for businesses of all sizes to increase their online visibility, attract more visitors, and generate more leads and sales. It’s the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO is achieved through a combination of on-page and off-page techniques.

  1. On-page optimisation
    This refers to the elements on a website that can be optimised for better search engine visibility. This includes optimising title tags, meta tags, header tags, and images.
  2. Off-page optimisation
    This refers to activities such as link-building and social media engagement. Both can help improve the visibility and ranking of a website or web page.

Many factors go into SEO, from the website’s content to how it is coded and structured. A well-optimised site has an easy-to-navigate design and relevant, high-quality content.


Our SEO specialists provide valuable services for website owners:


  1. Review Your Content
    Potential customers want relevance. That’s why it’s vital to keep your content fresh and up-to-date. Regular updates will improve your ranking in search results. We’ll also ensure your web pages impart valuable information via relevant keywords and phrases.
  2. Keyword Research
    Armed with keyword research, we can create content targeted at the right audience and optimised for the right keywords. As a result, your content will be more likely to rank high in search engine results pages, driving more traffic to your site.
  3. Link Building
    Link building is one of the most important aspects of SEO. By creating links to your site, you’re increasing your chances of being found by potential customers. There are a few different ways to build links, and it’s good to diversify your link-building strategy.
  4. Tracking & Measuring
    The most important metric to track is organic traffic. This measures the number of visitors who visit your website through search engine results. Other important metrics include conversion rate, click-through rate, and backlink profile.
  5. Content Creation
    High-quality content helps you rank in search engines, attract readers, and build authority. To create helpful, engaging content that speaks directly to your audience, learn their wants and needs. What are their pain points? What questions do they have?
  6. Keyword & Metadata Optimisation
    Keywords are the words or phrases users enter into a search engine to find something. Metadata is the info that tells a search engine what your website is about. Optimise these to increase your chances of appearing as the top result on a search engine.
  7. Technical Advice
    Over the past decade, SEO’s become increasingly complex and multi-faceted. As such, it can be challenging for newcomers to get their footing. But don’t worry — we’re here to help. Our team will get to work behind the scenes and see that your site thrives.