SEO Company Bournemouth – 2018 Trends
Voice search spike
The recent release of both Google Home and Alexa has meant that SEO web masters have seen a big spike in voice searches. Already 55% of teens and just over 40% of adults use voice search on a daily basis. In the future it is predicted that these types of searches will account for almost half of all searches on the internet. The rising popularity is inevitable, people are becoming more lax and lazy. They don’t want to get up and try and find what they are looking for on the internet, they now want to talk to their mobile or home speaker and get an answer straight away. So, what does this mean for you and your rankings? Nearly all voiced results are displayed as a snippet. This means that only a small part of your content is read out to the users. So if you rank well organically, you’ll stand a much better change of getting featured as a one of the snippets. One great way to start is to optimise your web pages. For more information on how our SEO company Bournemouth can help you then please do give us a call today on 01202 237027 or drop us an email.
You’ve probably heard this a lot, but this point is very important to search engines. Mobile Matters. You’ve probably walked past a cafe recently and seen a number of people browsing via their phone. We can see this is a growing trends via the statics. There has been an increase in the number of people that are searching on Google via their mobile, it is now up to around 58% of all searches. Our SEO company Bournemouth has seen this trend and we predict that it will continue to grow rapidly in the next 5 years as there are advancements in mobile technology. What does this mean for you? Every website should be mobile optimised, not only for SEO purposes but also just for general consumer use. WordPress is great for this, it offers a simple solution to editing your website so it is mobile friendly and responsive. If you need any more information on SEO and how our SEO company Bournemouth can help you, then please drop us an email or a call.
Video or get left behind
Coming into 2018 we have been noticing that video is becoming the only way of marketing your business. YouTube is now the second largest search engine and like every online video platform, it is growing. Fast! So if you are looking to generate more traffic, We recommend creating video content and the optimising that as many marketers aren’t targeting this platform and it can be easier to obtain great rankings. Our Seo company Bournemouth offers affordable video content creation. Take a look at some of our previous work here.