SEO POOLE

Like you, search engines are businesses too.

The sheer VOLUME of searches means that search engines can CHARGE people to advertise on their platform. But if you knew that EVERY search you came across was a paid ad – how would you feel? Would you feel encouraged to buy a product or service?

Or perhaps you’d prefer something a little more organic?

GOOGLE WANTS people searching, so it’s in their interest to deliver GREAT search results (alongside some of those paid ones). Therefore, it’s in OUR best interest as Poole SEO specialists to make it clear to Google that YOUR website is the best result. And how do we do that? Well, our experts specialise in ORGANIC content.

Who are you trying to target? How do they search? Which searches are used by the most people? What are your competitors doing?

We need to garner an in-depth understanding of your industry, how people search and your goals. All this research is fantastic, but it NEEDS to be correctly applied to have an effect.

Picture the internet as a vast library of information. The search engine functions as its metaphorical librarian, and WE need to offer it structure and clarity. Doing so will INCREASE our chances of being returned for a search result. The clearer any web page is, the easier it is for Google to categorise and understand the value it can offer users.

This is often called technical SEO or on-site optimisation (more on that in the next section).

Our solutions help build authority, target buyer personas, and increase traffic and brand exposure.

But GREAT SEO does NOT create content for the sake of it.

Our content targets SPECIFIC people at SPECIFIC times.

⬛ | SEO influences purchasing decisions
⬛ | SEO develops authority

Our Poole SEO specialists CONSTANTLY create engaging content. Content that targets your market and increases conversions. We’ve achieved this by researching, optimising your site, and populating it with content that’s AWESOME.

So, how can we further boost your rankings?

Consider links akin to votes, likes, or just a good old-fashioned thumbs up.

We’re not talking about rubbish directories that NOBODY uses (c’mon, let’s face it – they’re old school). No, we’re talking about RELEVANT websites that deliver REAL traffic – think of it like digital PR. Remember the content we’re producing? Well, that’s the Holy Grail. The aim is to create content that’s SO GOOD people will FIND your content and link to it ORGANICALLY.

ONE piece of content = MULTIPLE links.

Our digital world allows us to track and record data on just about anything. Yet, it’s our Poole SEO specialists’ job to HIGHLIGHT and UTILISE the data to amass a real impact. Analytics and reporting are not there to bombard you with confusing numbers. They’re there to help make things clearer.

So there you have it, a whistle-stop tour of SEO. If you want a little more info, read onto the next section. If you want to get started with a top-notch agency, get in touch.

There are many reasons why you need SEO in Poole.

 

1. Problem.
   The biggest benefit of DIY SEO is the cost – you don’t need to pay a professional anything. Yet, just because it’s free doesn’t mean it’ll pay . . .
2. Conflict.
   After all, you rely on YOUR skills. Alternatively, by hiring Poole SEO specialists you and your business benefit from our expansive web-based expertise.
3. Solution.
   Depending on the sheer complexity of your site, the whole organic process of ranking can take anything from 6 weeks to 6 months before ranking.

We help your website help itself.

Search engine optimisation (SEO) is an umbrella term for ALL the activities you can be doing to help your site rank higher in search engines. So, for those asking what our Poole SEO specialists do, we essentially undertake all these activities and more. The bottom line is you hire us to help your site rank better in search engines.

However, if you’re asking what any SEO specialists you’ve hired do – well – that might be a bit trickier to answer. A fundamental thing ANY SEO specialist SHOULD do when entering into a partnership with you is this . . . They should communicate their plans, progress, and HOW they’ll help you achieve YOUR business goals.

To explain the majority of daily tasks our Poole-based SEO team do, we’ve recently come across the acronym “ROCKET” that spells it out nicely.

R | Research
O | Optimise
C | Content
K | Keywords
E | Establish
T | Testing

We should clarify – these are things that GOOD SEO Poole specialists do.

After all, you can’t spell rocket without a “K” or a “T,” just like you can’t have a complete SEO strategy without keywords or testing (although lord knows do some people try).

So let’s get started and break down the first letter of our acronym – R for research.

 

1. RESEARCH.
   • Rocket •
   You CAN’T just jump into a website and have a tinker without understanding whether you’re tinkering with the RIGHT things. Okay, we guess you can do that . . . But we don’t recommend it! This is why the very FIRST thing our Poole SEO specialists do is undertake research. All so we can completely understand:
   

   ⬛ | YOUR company
   ⬛ | YOUR competitors
   ⬛ | YOUR industry
   ⬛ | YOUR website

   A BIG part of this research involves us digging into your website to figure out the areas that need the MOST improvement. This stage is also known as the SEO audit. The audit could well unearth whether some pages don’t load very fast, you don’t feature unique title tags, or has poor content on a certain page.

   Here at Expect Best, we offer a complimentary SEO report. Where your rank on Google can be the determining factor of a business’s success. Claim your report to find out what you’re doing right, and what could be improved. At the end of the day, there are OVER 200 FACTORS that determine where a website ranks in search engines – and if that sounds like A LOT, that’s because it is. Thus, it’s important for your SEO specialist to be utterly THOROUGH.

   Once they achieve that, then they hop on over to O for optimise.

2. OPTIMISE
   • rOcket •
   Upon gauging WHERE your site needs the most help, our Poole SEO specialist will REFINE it. This way, it will be perfectly optimised for search engines.There are THREE elements of optimisation your SEO specialist should be familiar with.
   
   

   1️⃣ | On-page SEO. This has EVERYTHING to do with things on your site you can change. The textual and visual content, for example.
   2️⃣ | Then there’s off-page SEO, which deals with off-site elements, and finally – our favourite – technical SEO.
   3️⃣ | Technical SEO refers to optimisation. We’ll make it EASIER for search engines to crawl and index your site.

   Let’s move on to the C in ROCKET, which stands for content.

3. CONTENT
   • roCket •
   Optimised content helps your site rank and gets users to CONVERT into customers. However, to show up for targeted keywords in search results, your website NEEDS MORE than just content. It NEEDS content that meets your target audience’s needs at EVERY stage of their buying journeys. This helps transform your target audience into priceless leads.
   
   To achieve this, our Poole SEO specialist crafts informational content.This might be content that responds to basic phrases like, “what is” and “how-to” for users who aren’t quite yet ready to make a purchase. An SEO professional will create content that helps people who are midway through the process of making that purchase decision. So, let’s say that you’re an electrician. Content that informs people WHY hiring YOU is better than doing it themselves is a VALUABLE asset for your website content. To nudge leads through to that purchasing process, SEO specialists will create and cultivate content to generate conversions.

   So, again, let’s say that you’re a plumber. Content highlighting your service awards and testimonials helps push people to reach out for your services. However, having content isn’t enough. This content MUST be optimised with the RIGHT target keywords.

   This brings us to the next letter in our acronym . . . K?

4. KEYWORDS
   • rocKet •
   We briefly mentioned on-page SEO earlier. This aspect of SEO deals with things on your web pages that YOU can control.

   Keywords are a BIG part of this.

   When people search for something online, they type in a keyword. You’ve heard the expression, “Google it,” right? That expression is ALMOST solely reliant on keywords, because a search engine will pull up the content it THINKS fits that keyword. Google reaches results based on ALL their ranking criteria – and believe us when we say; there’s a LOT of it.

   To rank for keywords, a website must feature them THROUGHOUT its content. Doing so helps search engines understand what each of your pages is actually about.

   When one of our Poole SEO specialists is working on your website’s content, they ALWAYS write with these target keywords in mind. Therefore, this requires RESEARCHING which keywords your competitors are using and which ones YOU’RE most likely to rank for. Once we uncover this, we then sprinkle them throughout some of your headings, text and other content on your pages. However, if you’re thinking keyword-optimised content is all that’s to it – oh no – a Poole SEO specialist’s job is not done.

   The next letter in our ROCKET acronym is E for earned media and links.

5. ESTABLISH
   • rockEt •
   Earned media refers to activities that help PROMOTE content, the service, and the business that’s featured on the website. So, once the content is ready, a Poole SEO specialist will reach out to relevant websites or blogs in your industry. We do this in the hopes they’d be willing to link to or SHARE the content you’ve created.The more high-quality links that point back to your content, the more trusted it appears to search engines and users, and the higher it can rank.

   However, we do have to watch out for sketchy link-building tactics. Google has some guidelines for things SEO specialists CAN NOT do when trying to get links – like buying links on other sites. If we were to do that, your site could face some SERIOUS penalties.

   The last letter in our ROCKET acronym is T for testing and should NOT go ignored. Otherwise, you’re stuck with ROCKE . . . and who wants that when you could conquer cyberspace?

6. TESTING
   • rockeT •
   SEO is not a one-and-done thing. Poole SEO specialists CONTINUALLY test our work to see HOW we can take YOUR optimisation up a notch. Perhaps people would click on a button MORE if the text was different, or maybe they’d stay LONGER on a page if we adjusted the design elements on the page? SEO is not a recipe for success – it’s a recipe that needs finetuning and refining overtime to keep in line with the latest trends.Therefore, there is ALWAYS room for improvement, and the Poole SEO specialist you partner with SHOULD firmly believe that. If they don’t, give Expect Best a call.