SEO · AI Search OptimisationMore people are asking ChatGPT, Perplexity and Google's AI Overviews for a recommendation instead of scrolling through search results. AI Search Optimisation, sometimes called Generative Engine Optimisation (GEO) or Answer Engine Optimisation (AEO), is the work of making sure your business is the one those answers actually name. It sits alongside the web design and SEO we already do for you, not apart from it.
When someone asks ChatGPT what the best option near them is, or Google's AI Overview summarises an answer instead of listing ten blue links, that answer names a small handful of businesses and leaves everyone else out. Generative Engine Optimisation (GEO) is the practice of earning that citation from AI engines like ChatGPT and Perplexity; Answer Engine Optimisation (AEO) is the closely related discipline of structuring content so it can be pulled out and used as a direct answer. We treat both as one service: AI Search Optimisation. It's still an early, fast-moving area, and we won't pretend otherwise, but the businesses doing this properly now are the ones AI engines will already trust once it matters more.
Businesses we already build or manage a website or SEO for, who want AI visibility added to what we're already doing, not a separate project with a separate agency.
AI engines look for corroborating detail: real reviews, consistent facts, credible sources. If you already have that, this is about surfacing it properly.
If your site ranks reasonably on Google but never gets mentioned when someone asks an AI assistant directly, this closes that gap.
A generative answer names a handful of businesses, not the ten-plus links a normal results page shows. If you're not in that shortlist, there's no page two to fall back on.
The same things that build trust with customers, reviews, consistent details, clear proof, are what AI engines look for before they'll recommend a business by name.
Most businesses haven't started thinking about this yet. Getting the groundwork in now counts for more than doing it once everyone else has too.
Wondering where your own website falls short? Tell us what you are working with and we will tell you honestly, for free.
Get honest adviceChecking where your business does and doesn't appear when real questions get asked in ChatGPT, Perplexity and Google AI Overviews.
The technical markup that helps AI systems understand exactly what your business does, where, and for whom.
Clear, direct answers to the questions your customers actually ask, written so an AI engine can lift and cite them accurately.
Making sure your business details, reviews and proof are consistent everywhere AI engines look for corroboration.
Built into the web design and SEO work we already do for you, not bolted on as a separate project or a separate site.
AI answers change as models update. We check how you're appearing over time, not just once at launch.
AI Search Optimisation gets its own thinking here, not just an SEO service with a new label on the invoice.
This comes from the same Poole-based team already building or managing your site, not a handover to a specialist you've never spoken to.
We've been doing technical and content SEO since 2010. AI Search Optimisation builds on exactly that groundwork, not a separate skill set from scratch.
Trading since 2010 with 400+ clients, we treat this the same way we treat SEO: ongoing work, not a one-off project that's finished at launch.
Rather talk it through? Call 01202 237027 and speak to the team, or send us a message.
Send us a messageWe check how and where your business currently appears, or doesn't, across ChatGPT, Perplexity and Google AI Overviews for the questions that matter to you.
We tighten structured data, business details and proof points so AI systems have consistent, credible information to draw on.
We write and adjust content so it directly answers real questions, in a form generative engines can extract and cite.
We track how your visibility in AI answers changes over time and adjust as models and behaviour shift.
This runs alongside your existing SEO or web design work, not as a separate project with a separate timeline.
The exact timeline and cost depend on your project. Tell us what you have in mind and we'll come back with both, no pressure.
Tell us about your projectTrusted by local businesses in Poole for over a decade, we build fast, SEO-ready websites designed to generate enquiries and long-term growth.
A busy WooCommerce store whose data was locked inside it. We built a portal alongside the shop that answers the questions the store could not, and took their consent record back from a third party.
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A prestige car dealership needed order paperwork signed and paid without the endless chasing. The portal we built does the chasing itself, and keeps the record.
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F40 Parts were emailing customers by hand with no reliable record of opt-outs or dead addresses. We replaced that with one system that verifies everything before it sends.
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Fox Wardrobes run the whole business through a single custom system, replacing scattered spreadsheets, paper cut lists and personal inboxes with one place where nothing gets lost.
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Jordan Acoustics sell some of the finest hi-fi in the world from a showroom near Bournemouth. The site had to carry that standard into an online shop.
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Clad Force re-roof and re-clad the factories, warehouses and retail units that keep Dorset working. Their website needed to look as solid as the buildings they hand back.
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Asbestos Contracting Limited had outgrown the site we first built them. The rebuild gives a regulated, safety critical business a presence that matches how it has grown.
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Green IP bring voice, mobile, connectivity and security together for businesses here and abroad. The website had to read as seriously as the clients they win.
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Locators had grown well beyond the site we first built. The rebuild reorganises a very broad offer so a visitor with one specific problem can find one specific answer.
ViewReal results we help our clients achieve, day in, day out.
The groundwork looks different from traditional SEO, but it starts from the same place: understanding what your customers actually ask.
We check what ChatGPT, Perplexity and Google's AI Overviews currently say, or don't say, about your business.
Structured data, consistent facts, and content written in a form AI systems can actually use as a source.
AI models update constantly. We keep checking rather than treating this as a one-off fix.
Common questions about what AI Search Optimisation covers, how it differs from SEO, who it's for and what to realistically expect.
It's the work of making sure your business is named when people ask AI tools like ChatGPT, Perplexity or Google's AI Overview for a recommendation, rather than getting a page of links to click through. You'll also see it called Generative Engine Optimisation (GEO) or Answer Engine Optimisation (AEO); we treat them as one service, not three.
It builds on the same foundations, technical structure, credible content, consistent business details, but the target is different: being extracted and cited by an AI system's own answer, not just ranking on a results page. Most of the groundwork overlaps, so if we already handle your SEO, a lot of this is already partly in place.
No. It's a service in its own right, and we're happy to take it on for a business we've never built a website for. It's just as available to a new enquiry as it is to an existing client.
No. Most of our clients are based here, but AI Search Optimisation isn't tied to location the way local SEO is. We can do this work for a business anywhere, the same way we already do for our wider web design and SEO clients.
Honestly, this is still an early, fast-moving area, most businesses haven't started yet, and there's no established benchmark the way there is for traditional SEO. We'd rather say that plainly than promise a timeline we can't back up. What we can say is that the groundwork, structured data, consistent facts, content AI can actually use, is worth having in place now, before it becomes the norm.
Yes, that's the normal way we do it. It sits on top of the SEO and web design work already in place rather than needing a separate project, a separate contract or a separate team.
Tell us what you do and we'll give you a straight answer on what's realistic, and what isn't, no pressure either way.
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