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SEO · AI Search OptimisationGet found when people ask AI, not just when they Google.
More people are asking ChatGPT, Perplexity and Google's AI Overviews for a recommendation instead of scrolling through search results. AI Search Optimisation, sometimes called Generative Engine Optimisation (GEO) or Answer Engine Optimisation (AEO), is the work of making sure your business is the one those answers actually name. It sits alongside the web design and SEO we already do for you, not apart from it.
Generative Engine OptimisationAnswer Engine OptimisationAI citationsStructured data
What we do
Getting your business named by AI, not just ranked by Google.
When someone asks ChatGPT what the best option near them is, or Google's AI Overview summarises an answer instead of listing ten blue links, that answer names a small handful of businesses and leaves everyone else out. Generative Engine Optimisation (GEO) is the practice of earning that citation from AI engines like ChatGPT and Perplexity; Answer Engine Optimisation (AEO) is the closely related discipline of structuring content so it can be pulled out and used as a direct answer. We treat both as one service: AI Search Optimisation. It's still an early, fast-moving area, and we won't pretend otherwise, but the businesses doing this properly now are the ones AI engines will already trust once it matters more.
Existing Expect Best clients
Businesses we already build or manage a website or SEO for, who want AI visibility added to what we're already doing, not a separate project with a separate agency.
Businesses with real expertise to prove
AI engines look for corroborating detail: real reviews, consistent facts, credible sources. If you already have that, this is about surfacing it properly.
Anyone tired of being page two
If your site ranks reasonably on Google but never gets mentioned when someone asks an AI assistant directly, this closes that gap.
Why it matters
Why AI Search Optimisation is worth doing now.
Fewer chances to be seen
A generative answer names a handful of businesses, not the ten-plus links a normal results page shows. If you're not in that shortlist, there's no page two to fall back on.
Trust that carries over
The same things that build trust with customers, reviews, consistent details, clear proof, are what AI engines look for before they'll recommend a business by name.
Early, while it still matters
Most businesses haven't started thinking about this yet. Getting the groundwork in now counts for more than doing it once everyone else has too.
Wondering where your own website falls short? Tell us what you are working with and we will tell you honestly, for free.
Get honest adviceWhat's included
What AI Search Optimisation includes.
AI visibility audit
Checking where your business does and doesn't appear when real questions get asked in ChatGPT, Perplexity and Google AI Overviews.
Structured data & schema
The technical markup that helps AI systems understand exactly what your business does, where, and for whom.
Content built to be quoted
Clear, direct answers to the questions your customers actually ask, written so an AI engine can lift and cite them accurately.
Consistency & credibility signals
Making sure your business details, reviews and proof are consistent everywhere AI engines look for corroboration.
Fits your existing site
Built into the web design and SEO work we already do for you, not bolted on as a separate project or a separate site.
Ongoing monitoring
AI answers change as models update. We check how you're appearing over time, not just once at launch.
Why Expect Best
Genuinely new work, not SEO with a new name on it.
Treated as its own discipline
AI Search Optimisation gets its own thinking here, not just an SEO service with a new label on the invoice.
Already your team
This comes from the same Poole-based team already building or managing your site, not a handover to a specialist you've never spoken to.
Built on real SEO foundations
We've been doing technical and content SEO since 2010. AI Search Optimisation builds on exactly that groundwork, not a separate skill set from scratch.
Here for the long run
Trading since 2010 with 400+ clients, we treat this the same way we treat SEO: ongoing work, not a one-off project that's finished at launch.
Rather talk it through? Call 01202 237027 and speak to the team, or send us a message.
Send us a messageOur process
How we approach AI Search Optimisation.
01
Audit
We check how and where your business currently appears, or doesn't, across ChatGPT, Perplexity and Google AI Overviews for the questions that matter to you.
02
Foundations
We tighten structured data, business details and proof points so AI systems have consistent, credible information to draw on.
03
Content
We write and adjust content so it directly answers real questions, in a form generative engines can extract and cite.
04
Monitor & refine
We track how your visibility in AI answers changes over time and adjust as models and behaviour shift.
This runs alongside your existing SEO or web design work, not as a separate project with a separate timeline.
The exact timeline and cost depend on your project. Tell us what you have in mind and we'll come back with both, no pressure.
Tell us about your projectOur latest web design case studies
Trusted by local businesses in Poole for over a decade, we build fast, SEO-ready websites designed to generate enquiries and long-term growth.
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Each day we facilitate
Real results we help our clients achieve, day in, day out.
How it works
AI Search Optimisation, in practice.
The groundwork looks different from traditional SEO, but it starts from the same place: understanding what your customers actually ask.
What AI already says about you
We check what ChatGPT, Perplexity and Google's AI Overviews currently say, or don't say, about your business.
What's missing
Structured data, consistent facts, and content written in a form AI systems can actually use as a source.
What changes over time
AI models update constantly. We keep checking rather than treating this as a one-off fix.
FAQs
AI Search Optimisation FAQs
Common questions about what AI Search Optimisation covers, how it differs from SEO, who it's for and what to realistically expect.
It's the work of making sure your business is named when people ask AI tools like ChatGPT, Perplexity or Google's AI Overview for a recommendation, rather than getting a page of links to click through. You'll also see it called Generative Engine Optimisation (GEO) or Answer Engine Optimisation (AEO); we treat them as one service, not three.
It builds on the same foundations, technical structure, credible content, consistent business details, but the target is different: being extracted and cited by an AI system's own answer, not just ranking on a results page. Most of the groundwork overlaps, so if we already handle your SEO, a lot of this is already partly in place.
No. It's a service in its own right, and we're happy to take it on for a business we've never built a website for. It's just as available to a new enquiry as it is to an existing client.
No. Most of our clients are based here, but AI Search Optimisation isn't tied to location the way local SEO is. We can do this work for a business anywhere, the same way we already do for our wider web design and SEO clients.
Honestly, this is still an early, fast-moving area, most businesses haven't started yet, and there's no established benchmark the way there is for traditional SEO. We'd rather say that plainly than promise a timeline we can't back up. What we can say is that the groundwork, structured data, consistent facts, content AI can actually use, is worth having in place now, before it becomes the norm.
Yes, that's the normal way we do it. It sits on top of the SEO and web design work already in place rather than needing a separate project, a separate contract or a separate team.
From the blog
More on this, from our blog.
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