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Digital Marketing

UK B2B Leads

reduce costs + increase quality & quantity

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Why Exactly Are UK B2B Leads So Effective?

Far fewer barriers and a higher likelihood of customer loyalty.

Typically speaking, UK B2B leads are the most popular type of leads for all types of business in the UK. There is a multitude of reasons for this. For starters, these leads present far fewer barriers in regards to time zones and languages. This is especially prevalent for companies who find themselves selling products or services that can only be supplied in the UK. In which case, UK B2B leads are really the only option for them. These leads can also be considered far more valuable to most clients as they tend to have more money to spend in their area and would typically equate to a sale. However, to assess the value of the leads, one must also consider the lifetime value of said lead – not just the initial purchase itself. For example, some leads might continually spend money for years with your business. Suspected customer loyalty can raise the value of a lead to exuberant figures.

How UK B2B Leads Are Generated

Discover which lead generation channels work best.

So, how do we focus purely on UK B2B leads? We manage to target UK-based leads by identifying a couple of factors. Firstly, we look at the product or service that is being sold and see whether this has any relation to their location. If, for example, the product is a service that can only be provided within the UK then we might start to section the leads by counties within the UK. Therefore, a solicitor with practices in London, Dorset and Hampshire should first focus on these three areas. To achieve this, our specialists would need to consider which lead generation channel would be best. These are some of our options:

Social media

Platforms like LinkedIn offer a personalised way of keeping your clients up-to-date with what you’re doing as a business. By using targeted ads, we can appeal to leads located in specified counties. This enables us to generate UK B2B leads which are relevant to the customer.

SEO

Want more clicks, clients and queries? Effective search engine optimisation helps Google see that you’re seen online. By using area-specific keywords, you effectively make it more likely for Google to list your landing page based on the mentioned locations.

PPC

In lieu of earning “organic” visitors, push traffic to your website by bidding for ad placement via a pay per click method. From here, Google can utilise the user’s location, meaning you don’t need to focus on the region itself but the keyword as it will filter the region for us.
UK B2B Leads

What are UK B2B Leads?

High-quality exclusivity. Plain and simple.

For those new to the concept of UK B2B leads, we are referring to the generation or sourcing of leads directly for your use as a business. These methods include the options available to you in a digital capacity, such as those mentioned in the section above. However, unlike methods in which you purchase leads from a third party, our process delivers businesses their own unique leads. Which is markedly different. So, if you were to ask us what our UK B2B leads are, it’s remarkably simple. They are exclusive. By generating leads in this capacity, you gain full exclusivity over your leads. These can then be fed directly into the company’s CRM if you require a sales team member to immediately follow up on them.

UK B2B Leads

How Much Do UK B2B Leads Cost?

Your return on investment equates to higher sales.

It’s not unlikely for the cost of UK B2B leads to be higher than that of its generalised global counterparts. Whilst there are numerous reasons for this, the most obvious tends to equate to the proximity between yourself and the lead. For those providing a service that doesn’t require travel, this might not be a concern. However, in industries where postage can grow excessive, it becomes far more than a desirable prospect. Despite this, the high quality of the lead is more often than not well worth its return on investment as the result tends to equate to higher sales. Logically, this could come down to a number of things. Communication and dealings between yourself and someone in the same country would feasibly be easier. This is because you not only have a common interest but regional discord too. Plus, it can take the headache out of impending travel costs before they even arise.

Enquire About UK B2B Leads

Develop a sustainable lead generation strategy, today.

Does your business need to generate more UK B2B leads? If so then our lead generation experts not only have a wealth of experience in dealing with B2B lead generation – we are dedicated UK specialists. Our team would be more than happy to assist your business and provide an effective campaign strategy. One that utilises prominent techniques to obtain instant leads and lower costing long-term leads. By utilising such techniques, we can help ensure you develop a sustainable lead generation strategy, today. Simply reach out and get in touch.
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UK B2B Leads