Web Design


With our expertise and knowledge of web design best practices, we can help Poole businesses create a website that’s both user-friendly and visually appealing.

Web Design Poole

Why Is Web Design so Indispensable for Poole Businesses?

For some, it’s hard to see why they should willingly pay for web design in Poole. After all, why should you hire a skilled professional to design a polished and functional site when DIY platforms are available? While this is true, and nothing is stopping you from using such free services, just know that web design is a fundamental component of your business’s online presence. Not just that, but 75% of consumers admit to making snap judgements of a company’s credibility based on its website design. So, when someone comes across your website, the design can make or break their perception of your business — and do you know what the worst part is? It takes SECONDS.

Seconds to . . .

Assume what your brand stands for | See if it’s an appealing prospect | Consider if you’re behind the times

Latest Web Design Poole Projects

Abbas Cabins Poole Web Design

Abbas Cabins Poole Web Design

Abbas Cabins didn't want a bog standard site; they wanted the best. We propelled Poole's leading portable toilet solutions provider with our flush services.

Alan Courtenay Poole Web Design

Alan Courtenay Poole Web Design

Alan Courtenay isn’t known for a pint-sized approach. Our web design and custom systems raised the bar online for this Poole-based dispensing equipment.

LL Training Poole Web Design

LL Training Poole Web Design

Liam Lindsay wanted to raise the bar for his personal training service, LL Training. So, he turned to Expect Best's bespoke web design and hosting solutions.

Homesure Warranties Poole Web Design

Homesure Warranties Poole Web Design

Looking for peace of mind in these distressing times? Homesure Warranties have you covered. We empowered this Poole-based business with a new website and more.

Forever Events Poole Web Design

We transformed Forever Events’ online presence in Poole and beyond. It’s safe to say their cutting-edge website is now well worth making a song and dance about!

Entech Poole Web Design

Entech Poole Web Design

Entech, Poole’s leading precision engineering company, had to expand its digital presence. Our web design, SEO, and hosting solutions services secured the deal.

Harry Redknapp Poole Web Design

Harry Redknapp Poole Web Design

Based in Poole and fresh out of "I'm a Celebrity, Get Me Out Of Here!" Harry Redknapp wanted a new website to promote his charity and public work.

IAM Events Poole Web Design

I Am Events Poole Web Design

Experience the extraordinary with IAM Events, crafted by our bespoke web design. Inspirational events, seamless online journey — right here on the South Coast.

Bertlay Poole Web Design

Bertlay Poole Web Design

Are you searching for expert property and construction services in Poole? Thanks to Expect Best's online solutions, you can now find Bertlay in Broadstone.

Elmwood Architecture Poole Web Design

Elmwood Architecture Poole Web Design

Whether it’s your home, workspace, or garage — you name it — Elmwood can design it. Yet, they called on Poole’s very own Expect Best for their online solutions.

Aptiva Poole Web Design

Aptiva Poole Web Design

Thermal and acoustic insulation, trace heating, and fire protection are Aptiva's forte. Yet, when digitising, this Poole business relied on our online services.

Coleese Poole Web Design

Coleese Poole Web Design

Coleese set trends, form connections and — as such — needed appropriate digital representation. Fortunately, our team enhanced their beauty services in Poole.

Aleyah’s Kitchen Poole Web Design

Aleyah’s Kitchen Poole Web Design

Fancy food from all over the world? Come discover Aleyah's Kitchen — fresh, diverse cuisine in Poole — brought online with web design by Expect Best's experts.

Bath Bubble & Beyond Poole Web Design

Take the plunge with Bath, Bubble & Beyond. We ensured the kaleidoscopic creations of this Poole business were no longer obscured by any muddied waters online.

Grubby Boat Valet Poole Web Design

Grubby Boat Poole Web Design

Grubby Boat provides premier boat valeting in Poole. Eager to reel in customers with a new website, they contacted Expect Best — and oh buoy, did we deliver.

Silverbirch Poole Web Design

Silverbirch Poole Web Design

What do you get from our web design, hosting, custom systems, and print and design solutions? If you're Silverbirch, you elevate your digital presence in Poole.

According to a study from Google . . .

It takes 50 MILLISECONDS to form a first impression of a website.

So, if you’ve only seconds to work with, you’d best expect to make it count. Our Poole web design can provide a snapshot of your business in a microcosm. We can create a homepage that reassures visitors that you can fulfil their needs and more. Our team know that, consciously or not, everyone reacts to visuals, and visitors are naturally drawn to the work our web designers in Poole carry out.

If you search “Poole” on Google, you’ll find something like . . .

Poole is a town in Dorset, England, populated with over 80,000 people. We’re situated on the South Coast of England and are home to the second-largest natural harbour in the world. Poole town has a long history and was an important trading port in medieval times. Yet today, it’s a popular tourist destination, and the town’s economy is based mainly on tourism. Poole’s coastline and beaches are some of the most popular attractions in the area. The town also has many museums, art galleries, and historic buildings.

When designing a website for any Poole business . . .

It might seem innocuous, but we must remember these things.

Your website should appeal to tourists and highlight the best the town offers — and what you can offer. As a society, we may have been raised not to judge a book by its cover, but we can no longer afford such sentimentality when faced with online marketing. There’s too much content at any given moment. Therefore, you should assume that your audience will make subconscious judgements.

Little things like the layout, the font and the colour palette can cause anyone to question the reputability of your business.

So don’t let your visitors query your aesthetics. Cut to the chase with our web design in Poole. If done well, web design can make a site more user-friendly and easier to navigate. It can also help convey the personality of a company or brand and create a more visually appealing website. Good web design can help businesses stand out from their competitors and make a great first impression on potential customers. Web design is also essential for search engine optimization (SEO). Search engines crawl websites to index their content. They look at factors like page titles, headings, and keywords to determine what each page is about (and why they should buy from you!)

Our web designers . . .

  • Provide a positive first impression of your business
  • Build trust, structure and desirability with your audience
  • Support your Search Engine Optimisation (SEO) strategy
  • Facilitate a strong sense of brand consistency
    Won’t let you fall behind

Just remember — your competitors in Poole will use a web designer!

How Will Poole Web Design Help Your Business Thrive?

A great website reflects its rewards – whether these are leads, sales, or page views.

Yet, no matter what metric you focus on, getting the look and feel of your site right should be the top priority. Our web designer will work closely with you to suggest new ideas and encourage “call-to-action” components — the most helpful of which bridges the gap between you and your customer. Known as contact forms, these can facilitate lead tracking and ensure you never miss an enquiry.

Expect Best has many different skills and disciplines in the production and maintenance of websites.

Often, many individuals will work in teams covering different aspects of the design process. However, some agencies will cover them all. The term web design encapsulates the design process relating to a website’s front-end (client side) design. Web design partially overlaps with engineering in the broader scope of web development, as web designers should be aware of usability. If their role involves creating markup, they are also expected to be up to date with web accessibility guidelines.

Like any design process, web design goes through several stages to create a compelling and engaging final product. These stages usually include research, planning, designing, testing and launching.

To help clarify the process, here are just some of the key ways in which our designer will approach your business.


  1. Define your USP and what you hope to achieve.

    It sounds simple, but this is fundamental. If you don’t do some soul-searching and uncover your USP (Unique Selling Point), how can WE help YOU stand out from everyone else? The first stage of web design is usually researching the client’s needs and wants and their target audience. This helps to determine the overall goals of the website and what kind of content and features will be necessary. Web design is integral to your branding and must seem as authentic as possible. Once you’ve established your USP, decide on your website’s purpose. Are you hoping to showcase yourself, or are you more interested in a fully functioning eCommerce site?

  2. Imitation is the sincerest form of flattery.

    Once the research is complete, the next stage is to start planning out the structure and layout of the site. Web design is CONSTANTLY evolving. By neglecting to hire a professional web designer, you might end up with a website that’s rendered obsolete the moment it goes live. Fortunately, our web design in Poole can help you stay ahead of the curve. Our Poole-based web designer is up-to-date on the latest trends. We can successfully gauge whether something misconstrued as a mere gimmick might become the norm.

  3. What platform do you want for your foundations?

    The next stage is to begin designing the actual pages of the website. This includes creating layouts, graphics and other visual elements. The goal at this stage is to create a visually appealing website that is also easy to navigate. Yet, much like in real life, there are MANY ways to build online. Each one can help shape and dictate the look and feel of your new space. There are several options, from WordPress to WooCommerce and beyond. Our web design Poole office favours WordPress over other platforms as it offers TOTAL control over the look and feel of your website. Although, that’s not to say we don’t use others!

  4. Push your brand with the appropriate design.

    Now’s our time to shine! Our designer drafts several versions – some based on your ideas – and other stimulating concepts to showcase your brand. This crucial step covers everything from the font to the colour, imagery and layout. After the design is approved, we’ll pass it over to our web developer in our web design Poole office, who then BUILDS the site. Our team can even help you further optimise it too!

We take your brief; we work to your budget; we exceed your expectations.

We are Expect Best.

Your web design is the online body of your business; as such, we think it’s only fair that you get as much of a say in it as possible. That’s why we encourage face-to-face consultations to discuss your web design — Poole is where we’re based, but we’re happy to travel locally.

  1. Problem: Why hire a professional when you can DIY? There are many free web platforms out there. However, just because it’s free doesn’t mean it won’t make you pay in the long run.
  2. Conflict: If you DIY, you rely on your own skills. Yet, you could overlook the simplest thing. Hire our expansive web-based expertise and help your fledgling business hit the ground running.
  3. Solution: Depending on the complexity of your site and accounting for both web design and development, the process of bringing your professional site to life can take between 2 weeks to 2 months.

What’s so special about our web design Poole specialists?

Web design is a fundamental part of the process because it is the first thing visitors to your site will see.

Therefore, it is essential to have a well-designed website that is easy to navigate and contains relevant information. Good web design will make a positive first impression on visitors and help build trust. Well-designed websites can also help improve your search engine ranking, as users are more likely to visit them. This, in turn, can lead to more traffic and potential customers for your business. Investing in a well-designed website is therefore essential for any business that wants to succeed online.

By working with a professional web designer in Poole, you can create a website that meets all your business needs and helps you to achieve your goals.

Nowadays, having a website is the pillar of your online presence. So, to help clarify web design, we ask that you picture that pillar – what does that look like to you? How does it feel? How does it function? Web design Poole PROVIDES the visual composition. It’s what dictates the user’s experience online. Designers straddle the line between aesthetics and function to determine the look of the website and the user’s experience.

Simply put, a web designer conceptualises and arranges content to be accessible online.

To this end, web design once exclusively focused on websites when viewed on desktop browsers. Yet, due to technology’s dynamic evolution, designers have had to adapt. Since the expansion of handheld tech in the mid-2010s, for example, web designers are now expected to cover mobile and tablet devices. In fact, access to the Internet using a mobile phone more than doubled between 2010 and 2014, from 24% to 58%, and we believe this is only set to increase further. That’s why web designers and developers utilise responsive or adaptive web design.

  1. Responsive web design Poole

    Content moves dynamically depending on screen size. However, designers relinquish control over how their work appears per size. This is a less responsible but responsive means of design. From your perspective, this is the quicker and cheaper of the two.

  2. Adaptive web design Poole

    Content design is fixed in various layout sizes that match commonly used screen sizes. This way, designers have complete control over the appearance – but must take far more time designing each size. As such, this requires far more responsibility.

To conclude, utilising a web designer can prove highly beneficial to all Poole businesses and those further afield.

The cornerstone of creativity for our team always comes back to YOUR customers. It’s all well and good having a website, but it won’t do you a lick of good if it doesn’t help your business. By seeking out and working with a web designer in Poole, you can help foster the trust of your target audience. Web design is essential for Poole businesses for several reasons.

  1. Good websites help businesses promote their products or services to wider audiences.
  2. A well-designed website can help to build trust and credibility with potential customers.
  3. A good website can be a valuable tool for marketing and advertising campaigns.

By investing in web design, businesses in Poole can ensure that they can take advantage of all these benefits and more. Our designer will remove any potential points of user frustration and streamline your goal into a feasible design.

Web design is a highly collaborative process that engages similar fields, such as . . .

  • Web Design & Web Development
  • Digital Marketing (including SEO)
  • Custom Applications
  • Website Hosting
  • Software
  • Print

Web Design Poole Blog